Royal Canin
Veterinary Marketing Communications Manager - Royal Canin (Canada)
Puslinch, Canada
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Veterinary Marketing Communications Manager - Royal Canin (Canada) at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
The Veterinary Marketing Communications Manager role exists to develop and lead the company's comprehensive engagement strategy for the Veterinary community and drive Nutritional Recommendations.
This position is responsible for driving all Trade Marketing communications, owning and improving digital platforms like the Vet Portal, and creating the overarching communication strategy for education amongst Veterinary professionals. A key function of this role is to build and maintain strong industry relationships, including Leadership of future Vet Industry programs.
Ultimately, this Manager serves as the central point for creating, executing, and managing all communications and digital touchpoints targeted at veterinary staff to ensure a strong and valuable partnership that results in increased nutritional recommendations.
What are we looking for?
- Bachelor’s degree in Business, Marketing, Science, or a related field.
- 5+ years of experience supporting business strategy within a Communications or Marketing function.
- Experience within the Veterinary, Medical Devices, and/or Pharmaceutical industries is highly preferred.
- B2B Marketing experience is highly preferred.
- Experience working with cross-functional teams within a matrixed organization is considered an asset.
- Tech-savvy with a continuous improvement (CI) mindset.
- Strong verbal and written communication skills.
What will be your key responsibilities?
Trade Marketing Communications
- Vet trade media execution & post analysis.
- Thought Leadership amplification.
- B2B CRM Establishment & Ownership.
- Scale SHIFT program Nationally.
- Maintains awareness of developments within the clinic and competitive environment.
Strategic Owner of Customer platforms (Vet Services, Vet Portal), New technology & Vet industry engagement
- Owner for continuous improvements on platform or new digital product development.
- AI future integration.
- Monthly reporting on Vet Services usage (Automating Q2 2026).
- Develop Communication strategy for Education in collaboration with Sci-Comm team (Identify audience segments, identify gaps, refresh current programs, determine cadence for ongoing engagement).
- Leadership of future Vet Industry programs.
Execution of Vet activation & Customer platforms
- General activation & education (CE event leadership etc.).
- Consolidate claims and simplify current educational content by audience segment.
- Vet Services/Vet Portal updates.
Quality
- Adhere to applicable Quality and Food Safety Policies and Quality Management System requirements to ensure compliance to MARS standards.
- Demonstrate a quality culture in actions, words, and spirit.
- Be flexible to accept other duties as needed.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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