Royal Canin
Veterinary Marketing Communications Manager - Royal Canin (Canada)
Puslinch, Canada
Tout ce que nous faisons est guidé par notre passion pour les animaux. À travers chaque rôle et chaque site dans le monde, nos équipes sont unies par une mission commune : créer un Monde Meilleur pour les Animaux. En tant qu’entreprise véritablement centrée sur les animaux, nous plaçons les animaux au cœur de tout—des produits que nous développons aux soins et à l’expertise que nous apportons à notre travail. Que vous soyez en R&D, en production, au service client ou dans l’une de nos fonctions corporate, vos contributions ont un impact direct sur la santé des animaux partout dans le monde. Nous sommes également profondément engagés envers la croissance et le développement de nos collaborateurs, offrant des opportunités d'apprendre, d'innover et de faire la différence chaque jour.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Veterinary Marketing Communications Manager - Royal Canin (Canada) at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
Ce que j’aime le plus chez Royal Canin, c’est à quel point nous sommes centrés sur les animaux—tout ce que nous faisons tourne autour de l’amélioration de la vie des animaux. Il ne s’agit pas seulement de créer des produits de haute qualité, mais de vivre notre mission au quotidien. En même temps, Royal Canin investit en nous, les collaborateurs, en nous aidant à grandir, à développer nos compétences et à donner un véritable sens à notre travail. C’est inspirant de faire partie d’une équipe mondiale qui met la santé des animaux et le développement personnel au cœur de ses priorités.
Christina Sermak-Frankowski Directrice People & Organization, Learning & Culture
The Veterinary Marketing Communications Manager role exists to develop and lead the company's comprehensive engagement strategy for the Veterinary community and drive Nutritional Recommendations.
This position is responsible for driving all Trade Marketing communications, owning and improving digital platforms like the Vet Portal, and creating the overarching communication strategy for education amongst Veterinary professionals. A key function of this role is to build and maintain strong industry relationships, including Leadership of future Vet Industry programs.
Ultimately, this Manager serves as the central point for creating, executing, and managing all communications and digital touchpoints targeted at veterinary staff to ensure a strong and valuable partnership that results in increased nutritional recommendations.
What are we looking for?
- Bachelor’s degree in Business, Marketing, Science, or a related field.
- 5+ years of experience supporting business strategy within a Communications or Marketing function.
- Experience within the Veterinary, Medical Devices, and/or Pharmaceutical industries is highly preferred.
- B2B Marketing experience is highly preferred.
- Experience working with cross-functional teams within a matrixed organization is considered an asset.
- Tech-savvy with a continuous improvement (CI) mindset.
- Strong verbal and written communication skills.
What will be your key responsibilities?
Trade Marketing Communications
- Vet trade media execution & post analysis.
- Thought Leadership amplification.
- B2B CRM Establishment & Ownership.
- Scale SHIFT program Nationally.
- Maintains awareness of developments within the clinic and competitive environment.
Strategic Owner of Customer platforms (Vet Services, Vet Portal), New technology & Vet industry engagement
- Owner for continuous improvements on platform or new digital product development.
- AI future integration.
- Monthly reporting on Vet Services usage (Automating Q2 2026).
- Develop Communication strategy for Education in collaboration with Sci-Comm team (Identify audience segments, identify gaps, refresh current programs, determine cadence for ongoing engagement).
- Leadership of future Vet Industry programs.
Execution of Vet activation & Customer platforms
- General activation & education (CE event leadership etc.).
- Consolidate claims and simplify current educational content by audience segment.
- Vet Services/Vet Portal updates.
Quality
- Adhere to applicable Quality and Food Safety Policies and Quality Management System requirements to ensure compliance to MARS standards.
- Demonstrate a quality culture in actions, words, and spirit.
- Be flexible to accept other duties as needed.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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