Royal Canin
B2B Webshop & CRM Business Owner M/F/X
Aimargues, Francia
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful B2B Webshop & CRM Business Owner M/F/X at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
Location : Aimargues
Segment : Royal Canin
Contract Type : Permanent
As part of our mission to become a company that is “easier to work with” and “easier to work for,” the Business Owner for the B2B Webshop and CRM will lead both programs by defining their strategic business visions, determining their Pictures of Success and roadmaps based on best practices, and establishing key business KPIs to track progress and demonstrate success.
For both programs, you will serve as a key stakeholder on the Agile project team, responsible for business outcomes and acting as the primary sponsor. With a customer- and user-centric mindset, you will ensure that the digital capabilities address both customer and business needs, maximizing the value these programs deliver.
What are we looking for?
You have 3+ years of experience in B2B Webshop platforms and/or CRM for sales teams.
You are skilled at managing communities across regions and markets, driving engagement, and gathering feedback in a complex, multi-market environment.
You navigate seamlessly between different stakeholders (business, markets, regions, digital teams, product owners) and can speak the same language as tech and Product Owners teams.
You have strong project management skills, and you’re comfortable working autonomously to drive business outcomes.
You are proactive in driving discussions, educating teams, and positioning these programs as showcases within the company.
What would be your key responsibilities?
Orchestrate the B2B Webshop and CRM product teams in alignment with the defined strategic vision.
Own the business direction of both programs and play a key role in defining priorities and core capabilities based on business needs.
Identify new opportunities for continuous improvement across other business teams and regions.
Manage program dependencies with other business teams (e.g., Digital Factory, PSR, PRO, VET, Customer Service, Media, Legal) and prioritize programs based on these dependencies.
Lead the B2B Webshop and CRM business communities.
Monitor program business KPIs and the Picture of Success, reporting progress to Global and Regional stakeholders.
Support the programs across Royal Canin by championing them in various forums (e.g., GLT, DLT, Demand Forums) to ensure they are known, understood, and supported.
Partner with Regions by analyzing market results with the help of Regional Functional Experts and Regional DT Leads, and provide recommendations for cost savings from sales efficiency, focusing on funding new capabilities.
What can you expect from Mars?
At Mars, we believe in a relationship of mutual trust, dignity and respect between our company and Associates that is more meaningful than the standard employer/employee relationship.
As Associates, we can expect to be respected, supported and valued as individuals, to be treated fairly and equitably.
You will work in a multicultural environment (more than 40 nationalities) and where your dog will be welcomed by more than 100 other Associates’ dogs at the office!
You will work in a unique campus, which gathers more than 800 Associates working for: the international HQ, the French subsidiary, two laboratories, a kennel and a cattery with more than 200 cats & dogs, and finally the most important factory of the Royal Canin group.
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