Royal Canin
Portfolio and Category Acceleration Lead
Shanghai, Chine
Tout ce que nous faisons est guidé par notre passion pour les animaux. À travers chaque rôle et chaque site dans le monde, nos équipes sont unies par une mission commune : créer un Monde Meilleur pour les Animaux. En tant qu’entreprise véritablement centrée sur les animaux, nous plaçons les animaux au cœur de tout—des produits que nous développons aux soins et à l’expertise que nous apportons à notre travail. Que vous soyez en R&D, en production, au service client ou dans l’une de nos fonctions corporate, vos contributions ont un impact direct sur la santé des animaux partout dans le monde. Nous sommes également profondément engagés envers la croissance et le développement de nos collaborateurs, offrant des opportunités d'apprendre, d'innover et de faire la différence chaque jour.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Portfolio and Category Acceleration Lead at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
-
Purpose
Connect your passion for pets to the purpose: A Better World For Pets
-
Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
-
Inclusion
A place where you can belong and be yourself
-
Career development
Professional learning offerings, annual personal development plans, Mars University
-
Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
-
Focus on sustainability
We invest in you so you can make a better world
Ce que j’aime le plus chez Royal Canin, c’est à quel point nous sommes centrés sur les animaux—tout ce que nous faisons tourne autour de l’amélioration de la vie des animaux. Il ne s’agit pas seulement de créer des produits de haute qualité, mais de vivre notre mission au quotidien. En même temps, Royal Canin investit en nous, les collaborateurs, en nous aidant à grandir, à développer nos compétences et à donner un véritable sens à notre travail. C’est inspirant de faire partie d’une équipe mondiale qui met la santé des animaux et le développement personnel au cœur de ses priorités.
Christina Sermak-Frankowski Directrice People & Organization, Learning & Culture
What are your main responsibilities?
- Lead in-depth consumer & market insight (CMI) system, integrate market trends, channel dynamics and pet owner insights to formulate Royal Canin China’s mid-to-long term product strategy and key product line development initiatives.
- Collaborate closely with pillars to implement channel-specific product strategies and underpin the overall strategy of Royal Canin China.
Portfolio Strategy Management & Optimization
- Own end-to-end product portfolio strategy and management; continuously review and optimize portfolio based on market feedback, channel changes and consumer insights to improve product line efficiency and drive sustainable growth.
Consumer & Market Insight Management
- Establish and lead consumer and market insight mechanism, including consumer research, competitive analysis, trend tracking and data interpretation.
- Translate actionable insights into product strategy, portfolio decisions and innovation priorities, ensuring all product decisions are insight-driven.
Product Innovation
- Explore product and packaging innovation opportunities; collaborate with Global, APAC and cross-functional teams to drive localized innovation and process optimization.
Product Content Upgrade & Optimization
- Partner with cross-functional teams to upgrade product positioning and selling points, and develop compelling product marketing content to strengthen market competitiveness.
Cross-functional Collaboration & Execution
- Work closely with demand, supply, and other cross-functional teams to drive product strategy execution and continuous improvement.
Team Development
- Develop direct reports to build a strong talent pipeline and high-performance team.
- Cultivate cross-functional partnerships to enhance collaboration between central marketing and pillar marketing teams.
What are we looking for?
- Education: Bachelor’s degree or above
- Experience: 10 years+ in marketing and innovation (Prefer Pet, FMCG, Infant, and nutrition background). Previous experience in regional/national strategic leadership roles preferred.
- Skills: Strong strategic thinking, Strategy building and deployment, analytical skills, and market insight. Excellent cross-functional and cross-level communication, influencing, and leadership skills. Fluent in English and Mandarin, both written and spoken.
- Other Requirement: Passion for pets and belief in Royal Canin's precise nutrition concept. Pet owner preferred.
What can you expect from Mars?
•Work with diverse and talented Associates, all guided by the Five Principles.
•Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
•A strong focus on learning and development support from day one, including access to our in-house Mars University.
•An industry-competitive salary and benefits package, including a company bonus.