Royal Canin
Portfolio and Category Acceleration Lead
Shangai, China
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Portfolio and Category Acceleration Lead at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
-
Purpose
Connect your passion for pets to the purpose: A Better World For Pets
-
Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
-
Inclusion
A place where you can belong and be yourself
-
Career development
Professional learning offerings, annual personal development plans, Mars University
-
Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
-
Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
What are your main responsibilities?
- Lead in-depth consumer & market insight (CMI) system, integrate market trends, channel dynamics and pet owner insights to formulate Royal Canin China’s mid-to-long term product strategy and key product line development initiatives.
- Collaborate closely with pillars to implement channel-specific product strategies and underpin the overall strategy of Royal Canin China.
Portfolio Strategy Management & Optimization
- Own end-to-end product portfolio strategy and management; continuously review and optimize portfolio based on market feedback, channel changes and consumer insights to improve product line efficiency and drive sustainable growth.
Consumer & Market Insight Management
- Establish and lead consumer and market insight mechanism, including consumer research, competitive analysis, trend tracking and data interpretation.
- Translate actionable insights into product strategy, portfolio decisions and innovation priorities, ensuring all product decisions are insight-driven.
Product Innovation
- Explore product and packaging innovation opportunities; collaborate with Global, APAC and cross-functional teams to drive localized innovation and process optimization.
Product Content Upgrade & Optimization
- Partner with cross-functional teams to upgrade product positioning and selling points, and develop compelling product marketing content to strengthen market competitiveness.
Cross-functional Collaboration & Execution
- Work closely with demand, supply, and other cross-functional teams to drive product strategy execution and continuous improvement.
Team Development
- Develop direct reports to build a strong talent pipeline and high-performance team.
- Cultivate cross-functional partnerships to enhance collaboration between central marketing and pillar marketing teams.
What are we looking for?
- Education: Bachelor’s degree or above
- Experience: 10 years+ in marketing and innovation (Prefer Pet, FMCG, Infant, and nutrition background). Previous experience in regional/national strategic leadership roles preferred.
- Skills: Strong strategic thinking, Strategy building and deployment, analytical skills, and market insight. Excellent cross-functional and cross-level communication, influencing, and leadership skills. Fluent in English and Mandarin, both written and spoken.
- Other Requirement: Passion for pets and belief in Royal Canin's precise nutrition concept. Pet owner preferred.
What can you expect from Mars?
•Work with diverse and talented Associates, all guided by the Five Principles.
•Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
•A strong focus on learning and development support from day one, including access to our in-house Mars University.
•An industry-competitive salary and benefits package, including a company bonus.