Royal Canin
Performance Marketing & Retail Media Manager; Royal Canin, Mumbai
Mumbai, India
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Performance Marketing & Retail Media Manager; Royal Canin, Mumbai at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
Role : Performance Marketing & Retail Media Manager
Location : Mumbai
Job Responsibilities
1. Strategic Planning & Account Development
Define the performance marketing strategy per account: Amazon (Search, DSP, Display), Blinkit & Zepto (visibility & assortment optimization), Swiggy Instamart (occasion-based discovery), Social Commerce (Instagram Shops, WhatsApp commerce).
Build annual joint business plans (JBPs) with e-commerce sales teams and align with global/regional priorities.
Identify white spaces for growth (new SKUs, seasonal campaigns, category expansion).
2. Performance Marketing & Retail Media Execution
Own Amazon Sponsored Ads strategy – search, DSP, and display campaigns – to achieve target ACoS and ROAS.
Plan and deploy Blinkit Brand Ads, Zepto Spotlight, Swiggy Instamart banners for maximum share of voice.
Run full-funnel shoppable ad campaigns (Meta Dynamic Ads, Instagram Reels with product tags, influencer-driven clicks-to-cart).
Maintain weekly dashboards for CTR, CVR, cost-per-click, cost-per-acquisition, and share of search.
Apply a test–learn–scale methodology to creative, bids, and budgets for continuous improvement.
3. Social Commerce & Influencer-Led Commerce
Lead social commerce initiatives, integrating Instagram Shops and WhatsApp commerce pilots.
Partner with influencers to create shoppable content (Reels, lives, pet education content) and track sales attribution via UTM links.
Collaborate with performance marketing agencies to optimize audience targeting, remarketing, and conversion campaigns.
4. Content, Merchandising & Consumer Experience
Oversee A+ content, PDP SEO, ratings & reviews, and brand storytelling across platforms.
Ensure consistent creative excellence across retail media, social media, and campaign assets.
Plan platform-specific hero creatives and carousels for major tentpoles (Prime Day, Big Basket Fest, Blinkit/Zepto sales).
5. Data, Analytics & Insights
Build integrated media and sales dashboards across e-commerce, q-commerce, and social commerce.
Monitor competitive share of search, SOV, and benchmark ROAS against peers.
Provide post-campaign analysis and translate insights into future media plans.
6. Capability Building & Org Training
Train marketing & sales teams on performance media, retail media, and social commerce fundamentals.
Develop internal playbooks & SOPs for Amazon advertising, q-commerce activations, and shoppable content.
Embed performance marketing KPIs into cross-functional planning processes.
Key Performance Indicators (KPIs)
% Growth in e-commerce & q-commerce GMV vs. LY and plan
ROAS, ACoS, CTR, CVR vs. benchmarks
Share of search growth across Amazon and key platforms
Contribution of social commerce to total sales
Ratings & reviews improvement, PDP health score
Number of trained internal stakeholders and adoption of playbooks
Qualifications & Skills
6–10 years of experience in performance marketing, retail media, or e-commerce marketing (FMCG or consumer brands preferred).
Expertise in Amazon Ads, DSP, Meta shoppable ads, and q-commerce media tools.
Proven track record of driving measurable growth through performance campaigns.
Analytical mindset, strong Excel/dashboard fluency, and ROI optimization skills.
Excellent cross-functional collaboration and stakeholder management abilities.
Experience in team training or capability-building initiatives is a plus.