Royal Canin
Marketing Manager - Pet Specialty Retail; Royal Canin,; Mumbai
Mumbai, India
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Marketing Manager - Pet Specialty Retail; Royal Canin,; Mumbai at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
Role : Marketing Manager - Pet Specialty Retail
Location : Mumbai
Job Overview / Purpose
The role of the Marketing Manager - SPT would be to work in an effective way to support the best decision-making and reach our unit’s growth ambition for the pillar. The mission of the incumbent will be to create, develop & deploy a successful innovative marketing plan to support the sales growth for the SPT channel. Support the work of the marketing team on all projects from product launches to promotions and be involved at all levels.
Continuous measurement of market data and product ranges. Ensure the necessary knowledge to implement a successful marketing plan that will leverage sales performances.
Job Responsibilities
Deliver the Pet Specialty Retail pillar growth , volume and NSV targets for the year, manage the marketing budget , organize customer meeting/events ,new product launch , drive numerical distribution.
Working closely with cross-functional team / regional & global team to create and deploy pillar strategy. Working closely with digital team in media campaign plans
Analyze data periodically, both pillar wise and area wise and plan for innovation marketing interventions accordingly.
Optimize the impact of Pillar driven program ( Loyalty / Engagement program / CAT MAN )
Continuous measurement of market data and product ranges. Ensure the necessary knowledge to implement a successful marketing plan that will leverage sales performances.
Regularly train and coach the sales team to ensure a consistent brand image quality in the market. Organize trainings for the customers as per a planned schedule.
Optimizing and managing the marketing budget for the Pet Specialty Retail pillar
Plan for innovative promotions to build buzz and reach for Royal Canin.
Plan for the forecasts of the SKU's to be launched, as well as the area wise targets. Ensure all approvals are received as per timelines for launch
Communicate effectively and coordinating with local suppliers, to develop local marketing tools.
Plan and maintain a record for all merchandising done in outlets across pillars.
Job Specifications/Qualifications
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Education & Professional Qualification
Master’s degree in (Marketing) –MBA from Tier 1 B School
Knowledge/Experience
Minimum 8-10 years marketing work experience
Experience of atleast 3 years in customer marketing / Trade marketing roles