Key Responsibilities
- Build Framework of market insight study to guide strategy building
- Develop and implement mid-to-long term portfolio strategies with overall RC China IVCP and OGSM.
- Identify growth opportunities and potential risks based on market trends, consumer insights, and competitive analysis to shape future growth model and portfolio innovation agenda.
- Work with portfolio team, VCO team and pillar team to Optimize current portfolio and balance core vs. emerging categories.
- Drive new product launches, upgrades, and lifecycle management.
- Work closely with cross function team to implement RC China portfolio strategy and improve overall business performance by optimizing resource allocation, setting and tracking KPI and sharing strategic insight.
- To be the main contact window to regional and global portfolio and R&D teams to influence them for future collaboration and innovation agenda, especially for China local innovation pipeline
Job Specifications/Qualifications
- Education: Master’s degree or above in Business Administration, Marketing, Strategy, Management, Market research or related fields
- Experience: 10 years+ in Marketing, Strategy or 8 years + Consulting background(Prefer Pet, FMCG, Infant, Retail, Pharma or Ecom industry). Previous experience in regional/national strategic leadership roles preferred.
- Skills: Strong strategic thinking ability, strategy building and deployment, analytical and market insight skills. Excellent cross-function and cross level communication skills, influencial power and leadership skills. Excellent in English and Mandarin, both written and spoken.
- Other Requirement: Passion for pet and believe in Royal Canin precise nutrition concept. Pet owner preferred.