What are we looking for?

• To bring our vision of “WE MAKE A BETTER WORLD FOR PETS BY BRINGING TANGIBLE HEALTH BENEFITS THROUGH NUTRITION TO EACH CAT AND DOG” we requires a best-in-class brand communication team. As a core member of Royal Canin Brand communication team, this role is responsible for RC Rednote/Tiktok platform seeding (KOL collaboration, PGC/BGC/UGC content, Feeds ads and WOM management) and strategic project supports (content drawer/Pet ecosystem video,etc).

What will be your key responsibilities?

1、RC Rednote/Tiktik social platform planning & implementation

• Oversee RC Rednote/Tiktok platform for key franchises from KFS planning to daily implementation
• Lead BGC & UGC content creation to drive Pet owner engagement and WOM
• Lead PGC KOL selection, content co-creation with feeds ads and search keywords coordination
• Lead RC Rednote/Tiktok WOM management & SEO maintainance
• Drive X-function collaboration for social seeding needs to better convert Content to Commerce
• Supervise performance against Rednote/Tiktok KPIs with agency management, keep optimize and drive improvements in daily operation.

2、RC strategic projects planning & implementation support

• Co-pilot brand key projects successfully by closely collaborating with X-function team to reach & engage with young Gen-Z Pet owners for V-diet category education
• Support related projects planning & exection cross online & offline consumer touch-points to generate discruptive impact with scale among consumers especially Gen-Z (media/social/offline activation/community, etc)
• Lead total project management, including timeline control, key deliverables, budget planning and internal synergy
• Superise performance against project KPIs, keep optimize and drive improvements in daily operation.

3、Cross function engagement & Team capability empowerment

• Drive fundamental capaiblities building for individual and the team via marketing/consumer/competitor trend sharing, Digital & social best practice sharing and T&L, especially in Rednote & Tiktok.
• Keep cross function relationship to enhance collaboration across national marketing team and Pillar marketing/CA/Finance, etc.

What would be your Job Specifications/Qualifications？

• Bachelor degree or above in Marketing, Communication, Business or related field.
• Over 2 years experience in Rednote/Tiktok platform/Social MCN platform/New consumer brands, with proven practical expertise and solid skill set in platform planning (KFS) & implementation.
• Excellent interpersonal, project management, communication and influencing skills; ability to collaborate with different stakeholders including pillar marketing, global/regionll stakeholder and external agencies.
• Ability to think strategically and build engaging contents with strong leadership
• Rednote & Tiktok platform/MCN platform/ practical experience as plus.
• Good command of English and Chinese in both written and verbal.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.