The role works with Royal Canin Korea Vet Sales Acceleration team based in Seoul. We are looking for a customer focused, results driven Omni-Channel Sales KAM to strengthen the conversion funnel from vet reco to pet owner purchase. This role will work closely with omni-channel vet customers to develop and execute strategies that solidify the conversion funnel, ensuring that V-diet food sales remain aligned with vets’ supervision. Protect V diet healthy distribution both from omni-channel perspective and contribute to enhancing pet care ecosystem will be central to this role.
What are we looking for?
Bachelor’s degree in business, marketing, veterinary sciences, or a related field.
5+ years of experience of pharmaceutical or FMCG in sales or marketing, preferably in the veterinary or pet care industry with a focus on omni-channel strategy and customer conversion.
Minimum 5+ years in E-commerce field by leveraging market place platforms(Naver, Coupang etc.)
Preferably in online shop in shop, D2C experience.
Understand clearly Pet Professional - Protect vet’s business & recommendation, share mutual value.
A confident and articulate communicator, Good command of English both written and verbal.
What will be your key responsibilities?
- Omni-Channel Strategy Deployment
Implementation of integrated sales strategies for vet customers operating both offline and online, creating a cohesive and aligned approach across channels. Deploy VET omni T&C and communicate to targeted strategic e-sellers.
- Strategic Partnership
Build longer term, trust-based relationship with omni-channel vets to ensure alignment. digital vet reco to purchase(R2P) model building.
- Cross-Functional Coordination
Work closely with Vet marketing and Field sales teams to align omni-channel initiatives with campaigns, promotions, driving consistent messaging and execution across all platforms.
- Performance Monitoring & Insights
Analyze sales funnel data from recommendation to purchase (both internal and external market data), providing insights and making data-driven adjustments for the healthy sales performance both for RCK and strategic partners. Design/Implement regular Elective, QTT assessment and utilize data to make continuous improvement.
- Compliance Management
Ensure omni-customer governance (customer eligibility, V-diet healthy distribution, promotional activities), proactively identify and resolve those issues to maintain governance of services and partnerships.
Around 5-7 vet omni customers, 1 external partner (Digital recommendation model execution) in-charge.
- Regular report generation
Sales LE(Latest Estimation) ownership and responsibility
Periodic stock, market insight report generation with weekly 4P monitoring
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.