Royal Canin
Growth Digital Transformation Manager
Puslinch, Canada
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Growth Digital Transformation Manager at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
-
Purpose
Connect your passion for pets to the purpose: A Better World For Pets
-
Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
-
Inclusion
A place where you can belong and be yourself
-
Career development
Professional learning offerings, annual personal development plans, Mars University
-
Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
-
Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
Growth Digital Transformation Manager
Guelph, CN
Hybrid
This is a 13-month assignment ending February 2027
The Growth Digital Transformation Manager for Royal Canin is responsible for orchestrating cross-channel data strategies to enhance data collection, personalization, targeting, and measurement across the consumer journey. This 13-month assignment focuses on aligning regional strategies with Growth, Digital, and Platforms (GDP) initiatives while ensuring a seamless end-to-end (E2E) consumer experience across all digital touchpoints. Reporting to the Director of Digital Strategy, optimizes consumer engagement and enhances the effectiveness of digital activation efforts, aligning with global initiatives for maximum impact.
What are we looking for?
- Bachelor’s degree required – Business Management or Marketing.
- 5+ years of digital marketing experience, preferably in CPG and/or agency environments.
- Demonstrates expertise in digital and data tools, with a strong proficiency in leveraging and navigating digital technologies to drive results.
- Strong understanding of marketing campaign methodologies and data strategies leveraging Customer Data Platforms (CDPs) preferred.
- Proficiency in web content management systems, web analytics, tracking methodologies.
- Experience with Salesforce Marketing Cloud a plus.
- Proven ability to develop and communicate a vision and collaborate cross-functionally to deliver results.
- Solid project management skills, with the ability to manage multiple competing priorities simultaneously.
- Creative problem-solver with the ability to influence cross-functional teams.
- Self-motivated, energetic, and adaptable.
- Strong team player, willing to support when needed and lead when appropriate.
What would be your key responsibilities?
- End-to-End Consumer Experience Oversight: Oversee and optimize consumer journey connectivity, identifying friction points, and ensuring seamless experiences across CRM, media, .COM, affiliate, D2C, and Customer Care touchpoints.
- E2E Data Strategy Execution: Collaborate with agencies and digital channel owners to align and execute data connectivity and acquisition tactics within CRM, digital, and engagement initiatives, ensuring an end-to-end (E2E) strategy is in place.
- Regional Champion for Global Initiatives: Serve as the North American representative in global discussions, aligning regional strategies with global Growth, Digital, and Platforms (GDP) goals including through key project to launch global GDP platforms and journeys in the Canadian market and enhancements to web tools in the US.
- Data-Driven Insights & Reporting: Contribute to the development of 1st-party data reporting frameworks, ensuring insights support engagement, performance optimization, and strategic decision-making in collaboration with key stakeholders.
What can you expect from Mars?
- Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.