Royal Canin
Business Development Manager
Milan, Italy
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Business Development Manager at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
The purpose of this role is to manage and develop distribution and sales within the Messina, Enna, Caltanissetta and Agrigento areas, according to the objectives of the Royal Canin Retail Business Strategy.
What are we looking for?
Bachelor degree, preferably in economics or similar
Good knowledge of MS office and English
Previous working experience, preferably in sales
Leadership Competencies: Action oriented, Drives results, Manages conflict, Customer focus, Communicates effectively
Functional Competencies: Selling, Call effectiveness, Analytical thinking, good knowledge of the industry and a strong willingness to be close to customers
What will be your key responsibilities?
In the SPT industry, the Business Development Manager is responsible for implementing Royal Canin’s strategy on the market through developing the local customers’ business by recommending the best nutritional solutions and in-store activations to feed more dogs and cats.
The sales development is a key aspect of the job and must be achieved through feeding more cats and dogs; therefore, the recommendation and the exposure of the products are paramount.
The BDM also makes sure that the image of the brands is being widely distributed and presented on the market, in line with the activation/merchandising guidelines and brand guidelines.
Key activities:
Create strong partnership with Royal Canin Customers and develop a Joint Business Plan for our customer aligning with Royal Canin Strategy
Drive Trade Terms compliance in line with EU framework, Negotiate, implement and audit customers’ contracts
Increase the assortment distribution of Royal Canin Products
Promote product and brand visibility through correct and strategic product placement within Independent and Chain stores in line with Royal Canin Guidelines, implementing our picture of success in every pos and ensuring excellence execution
Provide the most accurate sales ambition by customer, with product mix analysis at least on top customers and continuously maintain updated forecast data
Spread the science of Royal Canin portfolio, act as a consultant expert on Science Health Nutrition, to recommend the best nutritional solutions: respond to assigned customers’ needs to propose the most precise nutritional answer using technical argumentations
Identify new opportunities to develop sales in line with company strategy, focus also on new customer activation, even through active prospecting
Implement training process and compliance for all customers
Monitor credit worthiness of clients working on the cash collection
Proactively provide local market information and competitors activities monitoring to line manager and other stakeholders (eg. KAM, Marketing)
Take promotional order
What can you expect from Mars?
Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.