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Assistant Marketing Manager
Franklin, TN
St. Charles, MO
Hybrid (on-site 2-3 days a week)
The Assistant Marketing Manager is the strategic partner to both the Health Pet portfolio and account teams, responsible for the translation of brand plans into shopper plans that will drive conversion and grow the Royal Canin & Eukanuba brands. They are responsible for assisting Portfolio Managers with brand & innovation support and lead shopper marketing efforts for key priority customers through the development and execution of activations, new product launches and lead post activity/event analysis for the Royal Canin and Eukanuba brands.
What are we looking for?
- Bachelor’s degree in business/marketing or related field. Master's Degree a plus
- 2+ years of Brand Marketing, Shopper or Customer Marketing experience
- Experience in agency/ vendor management
- Familiarity with Brand Management & Shopper Marketing
- Previous experience with retail merchandising and eCommerce
- Strong communication skills
- Previous stakeholder management skills
Nice to have
- Insights and sales experience
What would be your key responsibilities?
- Develop and implement annual trade and shopper promotion & marketing plans within assigned accounts.
- Develop creative briefs and drive successful collaboration with agencies to execute sales tools, merchandise (displays and point-of-sale), and product training programs to support brand and customer initiatives in driving profitable volume.
- Partner with sales and customers in annual planning meetings with innovative ideas to drive growth and collaboration, as well as ensure minimal distance from marketing priorities, on both short- and long-term strategies.
- Evaluate and report on results of promotional activities.
- Collaborate and support Portfolio Managers with development and introduction of new products, product news, new packaging, and content.
- Influence and inform innovation/renovation plans with market category, business and consumer insights, competitive communication and claims as inputs to drive brand profitability and growth.
- Support Omni Senior Marketing Manager in inventory forecasts, packaging initiatives, and new product launches with an understanding of supply chain and operations. Manage and execute plan modifications and line extensions.
- Administrative/Support responsibilities (cross functional support, Wrike and agency management, ExpertVoice, etc.).
What can you expect from Mars?
- Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.