Royal Canin
Web & Pet Owner Experience Manager
Creve Coeur, Missouri
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Web & Pet Owner Experience Manager at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
Web & Pet Owner Experience Manager
Creve Coeur, MO
Hybrid (on-site 3 days)
This role is the strategic owner of the front-facing user experience (UX) on Royal Canin's digital platforms, including Royalcanin.com, Royalcanin.ca and My.Royalcanin.com. As the primary point of contact for the website experience in the North American market, this individual is responsible for shaping and driving a best-in-class digital journey for pet owners.
The Web & Pet Owner Experience Manager focuses on improving user experience, conversion performance, and the overall digital journey. This individual partners closely with internal stakeholders, the Brand Content Manager, and the DT/.com Product Owner to continuously improve the website through data-driven optimization and strategic enhancements. This role leads our pet owner experience strategy, ensuring all web experiences align with our brand and meet the key priorities of our market.
What are we looking for?
Bachelor’s degree in Marketing, User Experience, or a similar field required
Minimum 4+ years of experience in digital marketing, web experience management, or UX strategy in a complex environment, with a proven track record of leading complex digital initiatives.
Deep familiarity with UX best practices, ecommerce capabilities, SEO fundamentals, CMS processes, and web design standards (Sitecore experience a plus).
Strong stakeholder management experience
Solid web analytics skills (e.g., Google Analytics) with a demonstrated ability to analyze metrics and make data-driven decisions to improve conversion and user engagement.
Experience building business cases and creating strategic roadmaps.
Previous experience with working and managing agencies
Strong communication, influencing, and negotiation skills.
What would be your key responsibilities?
Own the NA strategic vision for the front-facing user experience, developing and executing a long-term roadmap for UX improvements to enhance the pet owner journey.
Act as the primary business stakeholder for the website as relates to front-facing user experience, representing market priorities and user needs in all discussions.
Work with .com Product Owner to monitor key performance indicators (KPIs) for the website experience, focusing on user engagement, campaign and data acquisition metrics, and overall journey performance, especially as it relates to our marketing objectives.
Utilize web analytics and data to make data-driven decisions for continuous optimization and enhancements.
Collaborate with Global stakeholders, channel and online application partners to better understand and optimize the end-to-end consumer journey.
Serve as the main point of contact for in-market stakeholders on discussions about website priorities and the user experience.
Represent North America in Global connects for roadmap planning and web strategy.
Partner closely with the Brand Content Manager to ensure content strategy is effectively translated into a premium and engaging on-site experience.
Provide strategic insights, business cases, and recommendations on digital experience improvements to senior leadership to facilitate informed decision-making.
Champion change management efforts to ensure successful adoption of new digital solutions and experiences.
This role works in direct partnership with the .com Product Owner, who is responsible for technical development, platform management and overall .com website performance.
What can you expect from Mars?
Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.