Royal Canin
Digital Marketing Lead - North Europe
Copenhagen, Denmark; London, United Kingdom
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
Success Profile
What makes a successful Digital Marketing Lead - North Europe at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
Job Description:
Job Title: Digital Marketing Lead - North Europe (T3)
Location: Paddington#
Are you passionate about building brands that truly connect with consumers? As the Brand & Pet Owner Lead, you'll lead the brand strategy for the North Europe Cluster, bringing global and regional campaigns to life across the cluster, using pet owner insights to deliver seamless, personalized touchpoints that drive awareness, engagement, loyalty, and demand. Working closely with regional and market teams, you'll bring the brand to life across every touchpoint and deliver measurable business impact.
What are we looking for?
- Comprehensive marketing experience at local, regional, or global level, ideally within a fast-paced FMCG environment
- Solid expertise in brand strategy, media planning, portfolio activation, digital marketing, and CRM.
- Proven ability to influence and drive outcomes across stakeholders without direct authority.
- Strategic leader with a track record of delivering growth and competitive advantage.
- Deep understanding of consumer insights and customer-centric marketing.
What will be your key responsibilities?
- Drive sustainable, profitable growth of the Royal Canin brand across the North Europe Cluster.
- Lead the Cluster Brand Strategy using market insights, brand diagnostics, and consumer understanding.
- Manage the A&P budget, ensuring investment effectiveness and strong ROI.
- Track performance against KPIs and optimise plans to achieve business objectives.
What will you do?
- Builds communication strategies and deploys integrated marketing campaigns to create a seamless super premium brand experience- guided by global brand framework and campaigns
- Create impactful pet owner engagement programmes that drive awareness, conversion, and loyalty.
- Partner with Media, Content, D2C, Pet Owner Engagement, and MS&GA teams to deliver seamless, in-market execution.
- Build demand through compelling paid, owned, and earned channel activations that strengthen brand equity and drive growth.
What can you expect from Mars?
- Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including company bonus.
Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Accommodation Request Form here:Reasonable Adjustment Request Form.