Royal Canin
Global Activation Manager (M/F/X)
Aimargues, France
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Global Activation Manager (M/F/X) at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
Location: Aimargues, France - near Montpellier (Occitanie region), with easy access to the Mediterranean coast and major transport hubs.
Segment: Royal Canin
Type of contract: Permanent
Royal Canin Vision is to bring the most precise nutritional solution for each Cat & Dog health needs.
What are we looking for?
Strong expertise in strategic and functional marketing, especially in demand creation and activation (B2B/B2B2C) within an omnichannel environment.
Ability to develop and execute marketing strategies that drive growth and competitive advantage.
Excellent stakeholder engagement and partnership-building skills with regional and key market teams.
Experience collaborating with diverse internal teams (Innovation, CMI, Brand Communication, Digital, Marketing & Sales, Legal, Corporate Affairs) and external agencies.
Ability to manage ambiguity while maintaining clear vision and purpose.
Creative thinker with a track record of delivering consistent, impactful results.
Strong communication, collaboration, and project management skills.
Comfortable working in a complex, matrixed, and international environment.
What will be your key responsibilities?
To continue to push boundaries and generate science health nutrition category growth, the Global Vet Activation and event Manager will lead define, develop & promote Demand Creation/Activation plan (B2B/ B2B2C) for territories/ranges under his/her responsibility, in an omnichannel environment under the supervision of the Global Vet Activation Lead.
This role is centered around developing activation / marketing strategy to directly drive growth & competitive advantage.
This role requires engagement of key stakeholders, building partnership with regions/key markets
This role interacts with a wide variety of internal interfaces as Innovation, CMI, Graphic Chain, Brand Communication, Digital & e-commerce, Regional and local Marketing & Sales, Legal, Corporates Affairs etc. as well as with external stakeholders such as agencies.
This role requires strategic and outstanding functional marketing expertise, ability to deal with ambiguity and to manage vision and purpose, to think outside of the box and to deliver consistent results.
What can you expect from Mars?
At Mars, we believe in a relationship of mutual trust, dignity and respect between our company and Associates that is more meaningful than the standard employer/employee relationship.
As Associates, we can expect to be respected, supported and valued as individuals, to be treated fairly and equitably.
The opportunity to learn and develop, taking charge of your own career across Mars.
You will work in a multicultural environment (more than 40 nationalities) and where your dog will be welcomed by more than 100 other Associates’ dogs at theoffice!
You will work in a unique campus, which gathers more than 800 Associates working for: the international HQ, the French subsidiary, two laboratories, a kennel and a cattery with more than 200 cats & dogs, and finally the most important factory of the Royal Canin group