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Job Purpose

The core purpose of the job is to achieve business growth and gain market share in the assigned area by deploying and executing channel strategies. The role will also drive customer engagement to gain share of mind, share of shelf with key category influencers.  Attain excellence in execution by achieving distribution and visibility objectives through effective training and working with front line team.

Key Responsibilities:

Excellence in Execution

• Responsible for executing channel strategies and drive business growth

• Meet distribution & effective coverage plans through frontline.

• Achieve perfect store targets to ensure excellence in execution

Category Growth

• Drive category growth through activations

• Drive premiumization of portfolio through range selling

• Ensure customer engagement across channels. 

Team Development

• Develop & Coach front line team

• Recruit for right talent and ensure no vacancy exists in market

Process Adherence

• Adhere to sales operating procedures

• Provide timely and accurate required MIS.

• Effective and efficient utilization of trade spends and manpower budget.

• Maintain hygiene in market.