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Mars has an exciting opportunity for you to join Royal Canin as the Pet Specialty Retail (PSR) Customer Marketing Lead, reporting to the Pet Specialty Retail Director.
In this leadership role, you will inspire and empower a high-performing team of customer marketers, driving customer engagement, commercial impact, and strategic partnerships through data-driven marketing and strong leadership. Your influence will be essential in shaping long-term business success.
You’ll collaborate closely with key retailers, sales leads, and our new eCommerce role to drive business performance, innovation, and strengthen market leadership in the pet specialty retail sector.
What would be your key responsibilities?
Lead, mentor, and develop a team of four customer marketers, fostering a culture of performance, accountability, and innovation.
Drive a mindset shift - moving from traditional marketing execution to a data-driven, results-focused approach.
Develop and execute customer marketing plans that deliver measurable business impact, moving beyond traditional marketing activities.
Enhance digital & in-store marketing activations, optimizing for conversion and brand alignment.
Build strategic partnerships with leading Australian and New Zealand based PSR Retailers, ensuring tailored marketing initiatives that align with their business strategies.
Work closely with sales leads and the eCommerce team to identify growth opportunities and enhance digital performance.
Introduce a stronger data-driven approach to customer marketing, ensuring that all initiatives are linked to clear performance metrics and ROI.
Play a key role in shaping the long-term strategy for PSR, participating in strategic planning discussions and influencing future growth plans.
What are we looking for?
You’re a dynamic and influential leader, driven by a passion for the pet specialty retail industry and a vision to shape its future. With a proven ability to drive performance, inspire teams, and build strategic partnerships, you will bring:
Proven leadership experience in Customer Marketing and/or Sales, with a track record of driving results and team success.
A commercial mindset with experience in customer or sales leadership, brand marketing, and business performance measurement.
A degree in Commerce or Marketing (preferred)
Strong ability to drive change and transformation, particularly in a mature category.
Proven ability to influence stakeholders and build strong relationships with key retail partners.
Analytical expertise, with the ability to leverage data insights to drive marketing strategy and investment decisions.
Proficiency in Excel and PowerPoint, with a strong ability to present data-driven recommendations.
What can you expect from Royal Canin?
Join a purpose driven company in developing and executing commercial strategies to promote the brand and specific products on retailer eCommerce platforms an exciting period of growth, with premium brands recommended by animal health professionals.
Individualised career progression with a focus on you and your career goals. Best-in-class learning and development support from day one, including access to our in-house Mars University.
A culture that is collaborative, dynamic, supportive, and fun.
A company truly passionate about the health of pets, people and the planet with opportunities to support our community partners- including the RSPCA and Seeing Eye Dogs Australia and Blind & Low Vision Guide Dogs in New Zealand.
Your loved ones matter, including your pets. We provide complimentary Royal Canin pet food for your cat or dog. Dogs are also welcome in our offices.
About Us:
Mars is a family-owned business with more than $35 billion in global sales. We have been making products for people (and the pets that people love- we proudly take care of half of the world’s pets through our nutrition, health and services businesses) for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, UNCLE BEN’S® and MASTERFOODS ® ROYAL CANIN®. We are committed to a sustainable tomorrow through our sustainable in a generation plan that addresses a healthy planet, thriving people and a nourishing wellbeing. Together, our 125,000+ Employees are inspired to take action every day towards the world we want tomorrow.
What we stand for:
Mars is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Applications will only be accepted from candidates who have the appropriate approval to work in Australia and/or New Zealand.