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Marketing Specialist
Franklin, TN
Creve Coeur, MO
New York, NY
Newark, NJ
Hybrid
The ROYAL CANIN Marketing Specialist, as part of a team of business unit marketers, will help support the development and execution of annual product launches, campaign initiatives, and ongoing asset development for the Healthy Pet portfolio. This is a key supporting role with responsibilities over key projects and processes required to drive our business forward.
What are we looking for?
- Bachelor's degree, with preference in business or marketing required
- 3+ years of experience within Marketing, Shopper Marketing, or Brand Management roles.
- Strong collaboration skills
- Ability to multitask, prioritize and give direction to both internal and external stakeholders
- Excellent communication and presentation skills (oral and written)
- Strong attention to detail
- Excellent PC skills (Microsoft Excel, Word, PowerPoint, etc.)
- Ability to function as a team player in an open office environment
- Understanding of key tools like project management & regulatory review software (e.x. SmartSheet)
- Previous Project management experience nice to have
What would be your key responsibilities?
- Lead coordination of day-to-day activities between the marketing team and appropriate external agency partners that lead to the completion of projects and tasks.
- Help ensure open communication and smooth workflow between cross-functional divisions (e.g., sales, creative) including creative & regulatory approvals.
- Manage and track timelines, work streams and deliverables for tactical marketing executions.
- Ensure project management tracking is on time and up to date.
- Deliver projects on time and in full, with timely updates along the way.
- Develop Marketing Purchase Order Requisitions and Receive/Track (as applicable).
- Own creative budget and allocation of projects to agencies as appropriate, including but not limited to quote requests, briefings and relationship management.
- Create and analyze coupons, resulting in recommendations for the marketing team.
- Partner with Sales to understand field needs, resulting in creation of at-a-glance and product guide updates.
- Support marketing research, sales, supply chain/distribution, and legal in the development of product launches and marketing campaigns and initiatives, as needed.
- Write and edit copy for sales, educational and promotional tools produced by in-house creative team, as needed.
- Strong marketing (shopper, retail media) & brand management skills.
- Ability to prioritize and manage projects.
- Need to collaborate with a broad range of stakeholders (including agency), both written & verbal communication skills.
- Demonstrated ability to develop and cultivate relationships (Strong listening skills, attention to detail, persuasive, and communication skills)
- Creative thinker and problem solver with a passion for business planning and knowledge of a wide variety of promotional vehicles. (traditional in-store and digital)
- Ability to translate data into actionable insights, strong analytical skills and a passion for cats and dogs.
What can you expect from Mars?
- Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.