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As a Trade Marketing Specialist for Benelux you will be responsible for development, deployment and coordination of trade marketing activities within the PRO channel (breeders & shelters) according to the annual execution plan. You will be in close contact with the sales team to ensure we are pro-actively driving recommendations. Also, you will be supporting the organisation of events for our customers.
You will be closely collaborating with your five peers in the West Europe trade marketing & events team and you will be reporting to the trade marketing & events lead West Europe.
What are we looking for?
- University degree in Sales, Marketing or Business or equivalent
- 3-5 years of experience in (Trade) Marketing with strong customer orientation and engagement
- Good analytical skills
- Fluency in French and/or Dutch in written and spoken as well as English
- Strong drive for results
What will be your key responsibilities?
Planning, execution and evaluation of trade & portfolio marketing activities in the market aiming to drive recommendation, sales as well as brand performance (consumer & financial KPIs). Key responsibilities include, but are not limited to following actions:
- Collaborates in building cluster marketing execution plan in cooperation with MSD and Sales Acceleration team.
- Defines & tracks budget for activations.
- In the lead for getting approval on national activations/events through the S&OP+ cycle, including ROI calculation and evaluation.
- Develops and deploys Cluster and Market marketing activations plans at breeders and shelters and leveraging the CRM platforms.
- Plans and manages ordering, development and production of all communication/promotional materials.
- Evaluate materials and continuously drive best-in-class, innovative materials to support the recommendation and conversion of our brand.
- Partner to deliver category vision into Action projects at customers in close collaboration with Category Manager and sales teams.
- Provides sales teams with the selling tools to deliver a perfect execution in the Pro channel
- Shares best practice across Cluster
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.