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The associate on this position is responsible for planning & coordinating all marketing activities for PSR, VET & PRO channels in Royal Canin Greece. The role is responsible for translating brand strategy into actionable go-to-market plans, with the aim of supporting business growth, boosting recommendation and ensuring the perfect execution of the priorities and as well for ensuring brand presence is maximized at the point of sale through tailored trade activities, promotional plans, and strong retailer partnerships.
The goal is to accelerate health outcomes by ensuring the availability and visibility of our portfolio in our PSR customers, partners and at key events, in full respect of Royal Canin philosophy & communication codes, as well as The Five Principles.
What will be your key responsibilities? 📋
Lead the development and implementation of trade marketing plans for Greece, aligned with brand and sales objectives and in collaboration with cross-functional teams
Develop and monitor trade promotions (including sales channels allocation) and in-store activation campaigns to ensure optimal brand presence
Plans and manages ordering, development and production of all point-of-sale materials, communication, promotional materials, ensuring consistent brand representation across channels
Plans & coordinates the participation of company events in Vet & PRO channel
Manage and track budget in collaboration with PSR & Pet Professional Head
Manages VET & PRO & PSR portfolio, incl. new launches, sales analysis, assortment optimization, price monitoring
Education & Professional Qualifications 📚
University Degree (BSc)
Preferred qualification: Bachelor Degree in Marketing or Business Management
Knowledge / Experience 💡
Experience in Marketing and/or Trade marketing within international company
Excellent communication skills
Strong English skills, written and oral
Experienced user of MS Office
Digital marketing / Media planning experience is a plus
What can you expect from Mars / Royal Canin? 🚀
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.