Royal Canin
皇家宠物-E-commerce Manager-Tiktok
上海, 中国
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful 皇家宠物-E-commerce Manager-Tiktok at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
-
Purpose
Connect your passion for pets to the purpose: A Better World For Pets
-
Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
-
Inclusion
A place where you can belong and be yourself
-
Career development
Professional learning offerings, annual personal development plans, Mars University
-
Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
-
Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
1. Content and short video management.
- Deliver business goals of content & short videos channel and achieve setting KPIs.
- More focus on content management and set up content hub to track and improve content quality with DP team.
- Coordinate with internal brand and science education team to build professional image and transfer to consumer’s content.
2. Enhance current KOL/KOS relationship to support livestreaming business.
- Maintain current relationship with existing KOS and achieve business goals.
- TE/ACP management within budget.
- Develop portfolio strategic suit to different channel/KOS.
- Set KOS hub to track different KOS performance and make related analysis to drive sustainable growth.
3. Create new collaboration model with offline living pet stores/breeders to expand RC influence power and service in Tiktok platform.
- Raise the threshold for online living pet transactions and improve service standards with platforms.
- Set mutual benefit model with offline living pet stores/breeders who is already our customers and invite them expose more contents or livestream related RC brand and knowledge. Promote the recommendation and SOL(start of life) sales.
Requirements:
- Bachelor’s degree or above in business related major.
- Minimum 5 years’ experience in digital contents or customer management; have experience of Tiktok business will be a plus.
- Strong customer focus and knowledge in business, experienced with 3rd party agency management
- Familiar with office software, especially Excel & Power Point.
- Excellent communications skills in Chinese and English in both verbal and written.