Royal Canin
Digital Marketing Specialist
San Paolo, Brasile
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Digital Marketing Specialist at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
Especialista de Marketing Digital deve orquestrar nossas estratégias de performance Digital, desde Mídia até CRM, buscando sinergia com e-commerce e guiando nossos passos para D2C:
Planejamento das campanhas de mídia junto à agência de marketing digital, orquestrando canais como Google Search, YouTube, Facebook/Instagram, Mídia Programática, etc;
Planejamento, execução de jornadas de comunicação via e-mail marketing (e demais canais diretos) para consumidores finais e clientes, junto à agência de CRM Marketing;
Acompanhamento dos KPIs de performance em conjunto com os KPIs de conteúdo para alinhamento de estratégias.
Ponto de contato principal com o time regional de Brand & POX para alinhamento de estratégias de comunicação, mídia e report de resultados das campanhas, réguas automatizadas e recrutamento de novos consumidores para base de dados;
Ownership da nossa estratégia de fidelização junto aos tutores e diferentes plataformas digitais envolvidas;
Interface com o time de e-commerce para ideação da nossa estratégia D2C e conexão de Digital com os canais de conversão.
Ownership do nosso budget de mídia, garantindo a nossa estratégia Global Always On em canais digitais.