Royal Canin
Trade Mrk VET Specialist Italy (South Europe)
Milano, Italia
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Trade Mrk VET Specialist Italy (South Europe) at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
Job Purpose:
The associate on this position is responsible for development, deployment and coordination of trade marketing activities within the VET channel according to the annual execution plan. As such, the Trade Marketeer is in close contact with the clinics floor and pro-actively drives business and category growth at our customers in VET. Will be deploying activation & toolkits from the region.
Key Responsibilities:
- Planning, execution and evaluation of trade marketing activities related to the Healthy Pets portfolio in clinics aiming to drive recommendation. Key responsibilities include:
- In the lead for getting approval on activations through the S&OP+ cycle, including ROI calculation and evaluation.
- Plans and manages ordering, development and production of communication/promotional materials, based on the key visuals developed by the Regional team.
- Provides sales teams with the selling tools to deliver a perfect execution in clinic.
- Evaluate in clinics materials and continuously drive best-in-class, innovative materials to support the recommendation and conversion of our brand.
- Supports the deployment of Sick Pets portfolio activation in clinics.
- Coordinates the annual Vet Events Plan for the market, driving the brand/portfolio execution in National Events and being the point of reference for Royal Canin promoted events. Monitors events result according to quantitative and qualitative KPIs.
- Owns the VET Merchandising Program execution in the market.
- Grants VET premia and materials ordering from suppliers and timely delivery to Sales Reps/customers.
- Coordinates the Pet Professional budget monitoring for the market, ensuring proper allocation, forecasting and raising risks/opps.
- Manages customers commercial communications.
- Shares best practice across Cluster.
Context & Scope:
- Owns the development, execution & evaluation of VET B2C / B2B activities on Healthy Pets portfolio, in alignment with the market M&SD Team.
- Supports the Trade Marketing VET & Webshop Activation Specialist in the deployment of Sick Pets activations in clinic.
- Engages Sales teams with the activity plans to drive field excellence in execution.
- Coordinates Sales & Health Affairs teams in the creation and execution of the annual events plan.
- Works closely with the Perfect Clinic Manager to drive the best brand permanent visibility in clinics.
Education and Professional Qualifications:
- Higher degree
- Strong English skills
- Italian native speaker
- 2-5 years’ experience
- Excel and Power Point proficiency
- Creative
- Analytical skills
Key MLC:
- Business Insight
- Planning & Aligning
- Drives Results
- Developing customer Value Propositions
- Customer Focus
We only accept applications from associates, contractors, internships with evident positive performance.