This role will be the digital manager to develop integrated on-site and off-stie media strategy and monitor the execution for vet online, in order to scale our new user recruitment, optimize paid media ROI, and build a sustainable brand presence on EC platforms.

Omni-channel Strategy Planning

Develop annual/quarterly integrated media strategies (covering social, content, search, video, performance ads, etc.) aligned with e-commerce sales targets and brand positioning.

Budget and Resource Allocation

Oversee overall media budget planning and dynamic allocation, optimize ROI, and lead negotiations and partnerships with key media platforms.

Media Buying and Traffic Operations

Lead the integration of performance advertising (e.g., performance ads, search ads) with branded content marketing, refine traffic operations, and improve end-to-end conversion efficiency from impression to purchase.

Data-driven Optimization

Establish a core data monitoring system (e.g., ROI, CAC, LTV), conduct in-depth analysis of campaign data and user behavior, and continuously iterate strategies to drive business growth.

Team and Ecosystem Management

Lead the media buying and operations team, manage external agencies and partner networks, and ensure effective execution of strategies.

Market and Trend Insights

Continuously monitor industry trends, platform algorithm updates, and competitor activities, and introduce innovative approaches and tools to the team.

Requirements:

1. Hard Skills & Experience

· Experience: 5–8 years of digital marketing experience, with at least 3 years focused on omni-channel media strategy in e-commerce.

· Skills: Proficient in advertising products and content ecosystems of major media platforms (e.g., ByteDance Ads, Tencent Ads, Red note, Tmall, JD, etc.).

· Strong analytical skills and familiarity with data analysis tools are essential.

2. Core Soft Skills & Traits

· Strategic Thinking & Business Acumen: Deep understanding of business fundamentals, with the ability to translate market strategies into tangible commercial outcomes.

· Balancer of Brand and Performance: Understands the long-term value of brand building and excels in short-term performance conversion, skillfully balancing both.

· Strong Collaboration and Influence: Excellent cross-departmental communication skills, able to effectively collaborate with product, sales, customer service, and other teams to drive synergy.

· Entrepreneurial Mindset and Resilience: Goal-oriented, able to work under pressure, and proactively identify opportunities and solve problems in a fast-paced environment.

· Curiosity and Learning Agility: Stays updated on emerging platforms, technologies, and marketing models, and is eager to experiment and innovate.

3. Preferred Background

· Prior success in similar product categories or business models (e.g., FMCG, consumer electronics, nutritional supplements) is preferred.

· Experience working on both the brand side and with top-tier advertising agencies is a plus.