Royal Canin
Corporate Communications Manager/Assistant Manager - Royal Canin
Shanghai, Cina
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Corporate Communications Manager/Assistant Manager - Royal Canin at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
As a key member of the Corporate Communications team, this position is responsible for promoting and protecting RC's (Royal Canin) reputation through innovative communication strategies that bridge expertise and impact.
The role will develop compelling storytelling to establish RC as an industry leader among professionals while fostering consumer trust through science-backed narratives. A passion for pets, creativity at heart and enthusiasm towards nurturing an energetic associate culture are essential to success.
What are we looking for?
Develop and execute integrated communication campaign and offline events combining traditional PR with innovative approaches (e.g., KOL co-creation, pet community engagement etc.)
Serve as the architect of B2B2C communication models, transforming professional content/events into consumer-influencing platforms through strategic KOL partnerships
Create content that translates scientific expertise into relatable narratives for non-expert audiences
Maintain media relationships, conduct media monitoring and handle enquiries with balanced focus on industry publications and pet owner channels
Handle crisis communications with agile response protocols for both professional and consumer audiences
Curate pet-centric storytelling assets for cross-functional use.
As the key contact person to deliver the correct corporate messages to pillars, other functions and other stakeholders
Support internal initiatives and projects that channel associates' passion for pets into brand advocacy
What will be your key responsibilities?
BS/BA in corporate or marketing communication, journalism, public relations, business or related field.
Minimum of 3-5 years of experience in communications and PR. Professional 2B & 2C communication experience is a plus.
Issues/crisis communications knowledge and experience
External & Digital media communication knowledge and experience
Excellent Communication skills in English and Chinese. Pet owner is a plus.