Royal Canin
Regional Sales Manager
Castle Cary, Regno Unito
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Regional Sales Manager at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
*Please note that this is a field based role. Candidates must be based in the West, Central England or South Wales*
The Regional Sales Manager (RSM) is responsible for recruiting, developing, and leading a team of veterinary business managers to implement company strategy and delivery key business objectives across a geographical sales region.
The RSM is responsible for the achievement of the sales growth targets within the VET-business, to reach all quantitative and qualitative targets with maximum return on investment in a challenging and ever-changing business context. They are responsible for meeting commercial targets while upholding the Mars five principles and vision of Royal Canin within their working practice.
The RSM is instrumental in managing, developing, and motivating through excellent leadership a performance-driven sales team, so that individual as well as team goals can be achieved. This will be responsible for all processes and ways of working within the teams to ensure a lean & efficient methodology as well as a precise forecast of future demands.
What will be your key responsibilities?
Direct line management of Veterinary Business Managers (VBMs)
Leading a sales team in line with strategies and vision of Royal Canin, and living the Mars principles and values
Coach the field sales team to further develop their skills and reach their targets
Ensure good account management and sales principles are upheld
KPIs and undertake performance improvement measures as required
Conduct quarterly and annual appraisal of VBMs in line with PDP and business objectives
Working with Pet Professional team to execute a business strategy through the sales team, to negotiate annual agreements with our clients, to analyze the market environment and customer needs, to control & execute our merchandising strategy, to define sales targets for the field sales teams and to analyze results
Provide all requested reports and information in timely manner
Assist in setting and monitoring KPIs for the VBM team
Sales Training
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.