Royal Canin
Digital Marketing Lead - North Europe
Copenhague, Danemark; Londres, Royaume-Uni
Tout ce que nous faisons est guidé par notre passion pour les animaux. À travers chaque rôle et chaque site dans le monde, nos équipes sont unies par une mission commune : créer un Monde Meilleur pour les Animaux. En tant qu’entreprise véritablement centrée sur les animaux, nous plaçons les animaux au cœur de tout—des produits que nous développons aux soins et à l’expertise que nous apportons à notre travail. Que vous soyez en R&D, en production, au service client ou dans l’une de nos fonctions corporate, vos contributions ont un impact direct sur la santé des animaux partout dans le monde. Nous sommes également profondément engagés envers la croissance et le développement de nos collaborateurs, offrant des opportunités d'apprendre, d'innover et de faire la différence chaque jour.
- Job Type: varies
- Level: mid-level
- Travel: varies
Success Profile
What makes a successful Digital Marketing Lead - North Europe at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
Ce que j’aime le plus chez Royal Canin, c’est à quel point nous sommes centrés sur les animaux—tout ce que nous faisons tourne autour de l’amélioration de la vie des animaux. Il ne s’agit pas seulement de créer des produits de haute qualité, mais de vivre notre mission au quotidien. En même temps, Royal Canin investit en nous, les collaborateurs, en nous aidant à grandir, à développer nos compétences et à donner un véritable sens à notre travail. C’est inspirant de faire partie d’une équipe mondiale qui met la santé des animaux et le développement personnel au cœur de ses priorités.
Christina Sermak-Frankowski Directrice People & Organization, Learning & Culture
Job Description:
Job Title: Digital Marketing Lead - North Europe (T3)
Location: Paddington#
Are you passionate about building brands that truly connect with consumers? As the Brand & Pet Owner Lead, you'll lead the brand strategy for the North Europe Cluster, bringing global and regional campaigns to life across the cluster, using pet owner insights to deliver seamless, personalized touchpoints that drive awareness, engagement, loyalty, and demand. Working closely with regional and market teams, you'll bring the brand to life across every touchpoint and deliver measurable business impact.
What are we looking for?
- Comprehensive marketing experience at local, regional, or global level, ideally within a fast-paced FMCG environment
- Solid expertise in brand strategy, media planning, portfolio activation, digital marketing, and CRM.
- Proven ability to influence and drive outcomes across stakeholders without direct authority.
- Strategic leader with a track record of delivering growth and competitive advantage.
- Deep understanding of consumer insights and customer-centric marketing.
What will be your key responsibilities?
- Drive sustainable, profitable growth of the Royal Canin brand across the North Europe Cluster.
- Lead the Cluster Brand Strategy using market insights, brand diagnostics, and consumer understanding.
- Manage the A&P budget, ensuring investment effectiveness and strong ROI.
- Track performance against KPIs and optimise plans to achieve business objectives.
What will you do?
- Builds communication strategies and deploys integrated marketing campaigns to create a seamless super premium brand experience- guided by global brand framework and campaigns
- Create impactful pet owner engagement programmes that drive awareness, conversion, and loyalty.
- Partner with Media, Content, D2C, Pet Owner Engagement, and MS&GA teams to deliver seamless, in-market execution.
- Build demand through compelling paid, owned, and earned channel activations that strengthen brand equity and drive growth.
What can you expect from Mars?
- Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including company bonus.
Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Accommodation Request Form here:Reasonable Adjustment Request Form.