Royal Canin
Marketing Manager - Pet Specialty Retail; Royal Canin,; Mumbai
Bombay, Inde
Tout ce que nous faisons est guidé par notre passion pour les animaux. À travers chaque rôle et chaque site dans le monde, nos équipes sont unies par une mission commune : créer un Monde Meilleur pour les Animaux. En tant qu’entreprise véritablement centrée sur les animaux, nous plaçons les animaux au cœur de tout—des produits que nous développons aux soins et à l’expertise que nous apportons à notre travail. Que vous soyez en R&D, en production, au service client ou dans l’une de nos fonctions corporate, vos contributions ont un impact direct sur la santé des animaux partout dans le monde. Nous sommes également profondément engagés envers la croissance et le développement de nos collaborateurs, offrant des opportunités d'apprendre, d'innover et de faire la différence chaque jour.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Marketing Manager - Pet Specialty Retail; Royal Canin,; Mumbai at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
Ce que j’aime le plus chez Royal Canin, c’est à quel point nous sommes centrés sur les animaux—tout ce que nous faisons tourne autour de l’amélioration de la vie des animaux. Il ne s’agit pas seulement de créer des produits de haute qualité, mais de vivre notre mission au quotidien. En même temps, Royal Canin investit en nous, les collaborateurs, en nous aidant à grandir, à développer nos compétences et à donner un véritable sens à notre travail. C’est inspirant de faire partie d’une équipe mondiale qui met la santé des animaux et le développement personnel au cœur de ses priorités.
Christina Sermak-Frankowski Directrice People & Organization, Learning & Culture
Role : Marketing Manager - Pet Specialty Retail
Location : Mumbai
Job Overview / Purpose
The role of the Marketing Manager - SPT would be to work in an effective way to support the best decision-making and reach our unit’s growth ambition for the pillar. The mission of the incumbent will be to create, develop & deploy a successful innovative marketing plan to support the sales growth for the SPT channel. Support the work of the marketing team on all projects from product launches to promotions and be involved at all levels.
Continuous measurement of market data and product ranges. Ensure the necessary knowledge to implement a successful marketing plan that will leverage sales performances.
Job Responsibilities
Deliver the Pet Specialty Retail pillar growth , volume and NSV targets for the year, manage the marketing budget , organize customer meeting/events ,new product launch , drive numerical distribution.
Working closely with cross-functional team / regional & global team to create and deploy pillar strategy. Working closely with digital team in media campaign plans
Analyze data periodically, both pillar wise and area wise and plan for innovation marketing interventions accordingly.
Optimize the impact of Pillar driven program ( Loyalty / Engagement program / CAT MAN )
Continuous measurement of market data and product ranges. Ensure the necessary knowledge to implement a successful marketing plan that will leverage sales performances.
Regularly train and coach the sales team to ensure a consistent brand image quality in the market. Organize trainings for the customers as per a planned schedule.
Optimizing and managing the marketing budget for the Pet Specialty Retail pillar
Plan for innovative promotions to build buzz and reach for Royal Canin.
Plan for the forecasts of the SKU's to be launched, as well as the area wise targets. Ensure all approvals are received as per timelines for launch
Communicate effectively and coordinating with local suppliers, to develop local marketing tools.
Plan and maintain a record for all merchandising done in outlets across pillars.
Job Specifications/Qualifications
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Education & Professional Qualification
Master’s degree in (Marketing) –MBA from Tier 1 B School
Knowledge/Experience
Minimum 8-10 years marketing work experience
Experience of atleast 3 years in customer marketing / Trade marketing roles