Royal Canin
Media Manager France (H/F/X)
Aimargues, France
Tout ce que nous faisons est guidé par notre passion pour les animaux. À travers chaque rôle et chaque site dans le monde, nos équipes sont unies par une mission commune : créer un Monde Meilleur pour les Animaux. En tant qu’entreprise véritablement centrée sur les animaux, nous plaçons les animaux au cœur de tout—des produits que nous développons aux soins et à l’expertise que nous apportons à notre travail. Que vous soyez en R&D, en production, au service client ou dans l’une de nos fonctions corporate, vos contributions ont un impact direct sur la santé des animaux partout dans le monde. Nous sommes également profondément engagés envers la croissance et le développement de nos collaborateurs, offrant des opportunités d'apprendre, d'innover et de faire la différence chaque jour.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Media Manager France (H/F/X) at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
Ce que j’aime le plus chez Royal Canin, c’est à quel point nous sommes centrés sur les animaux—tout ce que nous faisons tourne autour de l’amélioration de la vie des animaux. Il ne s’agit pas seulement de créer des produits de haute qualité, mais de vivre notre mission au quotidien. En même temps, Royal Canin investit en nous, les collaborateurs, en nous aidant à grandir, à développer nos compétences et à donner un véritable sens à notre travail. C’est inspirant de faire partie d’une équipe mondiale qui met la santé des animaux et le développement personnel au cœur de ses priorités.
Christina Sermak-Frankowski Directrice People & Organization, Learning & Culture
Media Manager France (H/F/X)
Type of contract : Permanent
Segment : Royal Canin
Location : France, Aimargues (proche Montpellier)
The media manager will be responsible for developing and managing the executional comms plans across paid and owned media with the objective of implementing the cluster's brand and media strategy.
Ranging from brand awareness through to engagement and conversion. You will report into the Regional Media Lead and work with the other Media managers, global and Mediacom to define, implement and execute best in class media strategies for the markets you are responsible for.
What are we looking for?
5 years’ experience Media agency experience or relevant experience in-house at client is a must
Great written and verbal communication
Strong experience in (paid especially Digital) media across full funnel of media, having worked with or for agencies, brand, comms and preferably D2C/e-commerce teams.
Specialism in all aspects of paid media to secure brand equity building as well as biddable & performance media to drive short term sales impact;
Proven track record to leveraging outcome based KPIs, measurements including brand health and media measurement solutions.
Experience in project management and ability to lead complex and numerous projects for short term and long-term impact
Proficiency in English and French, both oral and written
What will be your key responsibilities?
Collaborate with regional BAPO lead for the cluster to define pinpoints and jobs to be done.
Using the regional brand and media strategy and in cooperation with Mediacom develop the annual media executional plans for the cluster and markets.
Member of European Regional Media Team and deploying best practise/ Test & Learns.
Work with regional media managers and local MSD to develop and execute media plans ensuring market intimacy and taking media & tech landscape learnings into consideration.
Share latest best practice for producing effective ‘Fit for Platform’ content. This includes supporting the regional media team on capability building through specific media topics, e.g. Addressable.
Owns the execution of the in-year media execution plan with the agency team.
Drive ROI of media and responsible for managing the full A&CP budget & process cycle.
No direct reports but indirect leadership to multiple stakeholders.
For Retail Media Expert add: develop retail media strategies that align with business objectives and market needs, ensuring coordination with cross-functional teams, media cluster managers for consistent messaging across activations. Working with EKA and PSR pillar stakeholders on schedule management, KPI setting and measurement
Collaborate with data analytics teams to develop and implement tech-driven solutions that enhance retail media effectiveness, helping build out a global scorecard for KPI standardization.
What can you expect from Mars?
You will work in a multicultural environment (more than 40 nationalities) and where your dog will be welcomed by more than 100 other Associates’ dogs at the office!
You will work in a unique campus, which gathers more than 800 Associates working for: the international HQ, the French subsidiary, two laboratories, a kennel and a cattery with more than 200 cats & dogs, and finally the most important factory of the Royal Canin group
A unique and ideal work environment to become the leader in health through nutrition for cats and dogs!
You will evolve in the heart of an innovative production plant that will challenge you, on a daily basis
Royal Canin's CSR commitments, to build a better world for tomorrow:
Since 2015, no waste to landfill is made by the 16 Royal Canin factories in the world
All Royal Canin products manufactured in Europe are ISO 14001 certified from design to factory gate
Since 2017, Royal Canin has supported the K-DOG program of the Curie Institute, which trains dogs to detect breast cancer via olfaction