Royal Canin
Content Manager France (H/F/X)
Aimargues, France
Tout ce que nous faisons est guidé par notre passion pour les animaux. À travers chaque rôle et chaque site dans le monde, nos équipes sont unies par une mission commune : créer un Monde Meilleur pour les Animaux. En tant qu’entreprise véritablement centrée sur les animaux, nous plaçons les animaux au cœur de tout—des produits que nous développons aux soins et à l’expertise que nous apportons à notre travail. Que vous soyez en R&D, en production, au service client ou dans l’une de nos fonctions corporate, vos contributions ont un impact direct sur la santé des animaux partout dans le monde. Nous sommes également profondément engagés envers la croissance et le développement de nos collaborateurs, offrant des opportunités d'apprendre, d'innover et de faire la différence chaque jour.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Content Manager France (H/F/X) at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
Ce que j’aime le plus chez Royal Canin, c’est à quel point nous sommes centrés sur les animaux—tout ce que nous faisons tourne autour de l’amélioration de la vie des animaux. Il ne s’agit pas seulement de créer des produits de haute qualité, mais de vivre notre mission au quotidien. En même temps, Royal Canin investit en nous, les collaborateurs, en nous aidant à grandir, à développer nos compétences et à donner un véritable sens à notre travail. C’est inspirant de faire partie d’une équipe mondiale qui met la santé des animaux et le développement personnel au cœur de ses priorités.
Christina Sermak-Frankowski Directrice People & Organization, Learning & Culture
Content Manager France (H/F/X)
Type of contract : Permanent (CDI)
Segment : Royal Canin
Location : France, Aimargues (nearby Montpellier)
The Content Manager operates within a cross-functional regional team integrated into the BAPOX Regional Hub Center of Expertise, dedicated to France. In collaboration with this Hub and the French subsidiary, they define and implement the brand communication plan for Royal Canin France, in alignment with global and European roadmaps. They ensure that an in-depth understanding of the market is reflected in this brand communication plan.
This role aims to deliver a compelling and consistent brand experience across all digital channels, including the .com site, D2C platforms, and e-commerce platforms.
The Content Manager serves as the convergence point between market needs, global resources, and regional content production, with the objective of delivering impactful, localized, relevant, and high-performing content.
What are we looking for?
Education & Experience:
- Higher education background.
- Previous experience in marketing/brand management or content marketing.
- Strong experience in using and/or optimizing content strategy to meet brand and business needs — including applying it across various creative touchpoints, and working with agencies, brand teams, communication teams, and digital platforms.
- Proven experience in influencing cross-functional teams indirectly.
- Solid background in project management, with the ability to lead multiple complex projects that have both short- and long-term impact.
- Confirmed experience in local and regional or global roles.
Skills & Qualifications:
- Fluent in English; proficient in French.
- Excellent communication skills.
- Customer-focused mindset.
- Skilled at managing complexity, driving clarity and results in fast-paced environments.
What will be your key responsibilities?
Guardian of Proper Brand Execution: Protecting the Brand
- Share and ensure compliance with brand guidelines across all locally deployed content.
- Act as the liaison with Legal, as well as European and Global teams, to address all brand-related matters (e.g., brand registration, trademark filing, French brand specifics, etc.).
Definition and Coordination of Content Strategy
- Serve as the local ambassador of the content strategy defined at the global and regional levels.
- Define content needs for the cluster’s digital touchpoints (.com, D2C, e-commerce), in alignment with the global/EU framework dedicated to Pet Owners.
- Translate the global/European roadmap into a content strategy for France, with clear objectives (KPIs) and a delivery calendar tailored to market needs.
Collaboration and Governance to Ensure Brand Synergy and Consistency
- Work closely with local, regional, and global teams to define, design, and produce content.
- Act as the liaison between markets and global teams, ensuring the communication and prioritization of content needs.
- Manage budget and resources effectively.
Content Production, Adaptation, and Distribution to Protect and Promote the Brand
- Provide channel-specific content to marketing teams to implement the communication plan defined with internal stakeholders (media, in-store activation, CRM, digital, public relations, etc.).
Evaluation and Optimization
- Gather and assess content needs based on the sales and marketing plans of different markets.
- Identify content gaps between local needs and global assets; escalate priority requests to the Content Studio.
- Measure content performance, analyze its impact (SEO, conversion, education, engagement, etc.), and propose corrective actions.
- Evaluate the quality and impact of distributed content to ensure continuous optimization.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus
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