Royal Canin
Business Finance Lead - Demand
Shangai, China
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful Business Finance Lead - Demand at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
The ONE-demand financial strategist & value architect as business partner for the Demand Engine of Royal Canin China market, to ensure value creation by being the embedded financial co-pilot to the demand functional leadership, translating business strategy into financial reality, and ensuring marketing & sales investments generate maximum return.
1.Business Partnering, Tactic Planning & Growth Management (40%)
1)Strategic finance partner & tactics translation: Partner with the demand leaders and marketing leaders to translate sales & marketing strategy (e.g., build up new model, launch new product, shift channel mix) into a robust, financially-sound IVCP and AEP.
2)Investment Governance: Own the financial framework for evaluating and approving all demand related investments, ROI analysis on brand vs. performance marketing, digital campaigns, events; Headcount planning, territory design, incentive compensation (IC) plan design
3)New growth initiatives: Business cases for new channel partnerships, pricing models, portfolio programs, customer acquisition programs and ect other for business growth
2.Financial Analytics & Investment Power (20%)
1)Customer & Product Profitability: Move beyond revenue reporting to define and measure true contribution margin by customer, product, channel, and region. Identify value-destructive segments.
2)Pricing Strategy & Execution: Co-develop China pricing frameworks, discounting authorities, and deal desk governance ; Analyze price realization, leakage, and elasticity. Be the authority on "value capture.“ & “Value creation”
3)Sales Force Effectiveness: Analyze leading indicators: pipeline health, conversion rates, sales productivity, quota attainment, TE investment. Link sales activities to financial outcomes
4)Marketing ROI & Attribution: Establish the measurement framework to connect marketing spend to pipeline generation and revenue, navigating multi-touch attribution challenges.
3.Forecasting & Performance Management: (20%)
1)Own the Pillars’ P&L Forecast: Drive a dynamic, driver-based forecasting process (e.g., Weekly/Monthly Latest Best Estimate) that reflects real-time business facts and market intelligence, and link with China FP&A to reflect the business P&L timely & accurately
2)Performance Dialogue: Lead the financial performance review with sales & marketing leaders, providing not just variance analysis ("what happened") but predictive insight ("what will happen") and prescriptive recommendations ("what to do about it").
3)KPI Definition & Monitoring: Define and socialize the critical KPIs with sales & marketing , and automize the KPI monitoring process with effective dashboard
4.Business assurance & Organizational Leadership: (20%)
1)Trusted Advisor: Serve as a confidential sounding board and strategic finance advisor to demand leaders and their leadership teams for all finance topics
2)Risk Management: Identify and mitigate demand related frontline risks (e.g., customer concentration, bad debt, channel conflict, regulatory changes).
3)Cross-Functional Orchestrator: Bridge the gap between Demand, VCO, NSOP and Finance to ensure aligned execution (e.g., ensuring demand forecasts align with production plans).
4)Talent & Team Leadership: Build, lead, and develop a high-performing finance business partner team supporting sales and marketing sub-functions