Royal Canin
PRO Consumer Recruitment Marketing Specialist
Puslinch, Canadá
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful PRO Consumer Recruitment Marketing Specialist at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
PRO Consumer Recruitment Marketing Specialist
Guelph, CN
Hybrid (on-site 3 days a week)
The PRO Consumer Recruitment Marketing Specialist is responsible for designing, building & activating an incredible first brand experience for new pet owners across North America (United States & Canadian markets). This role is a key driver of planning, execution & innovation on the brand’s premier Breeder & Shelter consumer recommendation programs.
The ideal candidate brings proven experience in marketing operations, cross-channel program management & data-informed decision-making. They will collaborate closely with customer marketing, direct-to-consumer, digital technology & supply chain teams to execute & elevate program performance.
What are we looking for?
- Bachelor’s degree in business, marketing or related field
- 3+ years’ experience, with a developed understanding of marketing operations, data/analytics & program management
- Familiarity with customer relationship management & performance analytics software (PowerBI, Salesforce, Google)
- Stakeholder management
- Strength in translating performance data into insights and into in-market action
- Creative thinker & problem solver with a passion for brand strategy
- Executional excellence, showcasing attention to detail & ability to deliver on-time, in-full, to the highest-quality possible
- Strong communication & presentation skills (oral & written)
- Skill in developing & cultivating strong internal (cross-functional) & external (customer & agency) partnerships
- Ability to balance multiple priorities, redirecting focus behind what matters most
Nice to have
- Marketing agency, consumer brand or pet industry experience a plus
- Experience with design thinking & agile process (test/learn/scale) a plus
What would be your key responsibilities?
- Design & deliver consumer recommendation programs, spanning physical (sample kits) & digital mediums (web, email, direct-to-consumer)
- Lead annual plan inputs (strategic, tactical & growth) for program portfolio
- Build strategy & execution plans for consumer sampling initiatives, including design of recruitment packaging, communication materials & value propositions
- Own marketing operations for recommendation kits, inclusive of cross-functional demand planning, supply/co-pack forecasting, budget management & innovation projects
- Function as the quality management process (QMP) representative for all recommendation kit & sampling programs
- Responsible for performance measurement (data tracking & insight) as well as optimization activities
- Manage creative development processes (brief, review, production) for all touchpoints
- Develop a deep understanding of our customers’ motivations & pain-points by running quarterly interviews & empathy sessions (in-field with Breeders, Shelters & pet owners)
- Design & activate new test/learn/scale initiatives within program portfolio
- Be the subject matter expert for consumer recommendation, operating as the key point-of-contact & program lead with field sales, customer marketing & senior leadership (as needed)
- Work collaboratively with sales leadership & customer marketing to ensure field teams are fully equipped to effectively sell & amplify results with Breeders & Shelters
What can you expect from Mars?
- Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.