Royal Canin
皇家宠物-CRM & Activation Assistant Manager-上海
Shanghai, China
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful 皇家宠物-CRM & Activation Assistant Manager-上海 at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
核心职责
1. 微信生态内容建设与运营
-主导微信公众号、视频号及私域社群的内容体系搭建，结合品牌Campaign目标策划栏目主题（如宠物养护科普、节日互动等）；
-统筹TMKT、销售等多部门内容需求，制定月度内容排期，把控内容质量与调性一致性，推动跨团队协作落地。
2. 支持Campaign微信端落地
-基于Campaign目标（如用户招募、转化提升）策划微信端互动活动（如UGC征集、会员裂变玩法、专属福利活动等），设计从触达到转化的用户路径，提升参与感与转化效率；
-根据Campaign目标规划媒体投放策略（视频号、朋友圈广告等渠道），监控投放数据（如点击、招募成本）。
3.协助会员线下活动
-配合品牌Campaign及电商IP（如天猫会员日）的线下活动需求，协助完成活动前期规划、资源协调及执行中的部分环节支持；
-聚焦活动后用户资产沉淀，将线下参与用户引导至私域社群/会员体系。
任职要求