Royal Canin
皇家宠物 - Offline Customer Marketing Manager
Shanghai, China
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful 皇家宠物 - Offline Customer Marketing Manager at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
1) Offline RTM Strategy design and landing
- Distribution guidance design and tracking
- Offline in-store execution guidance and tracking
- Offline value chain design and improvement
- Offline projects design , POSM/SOL
2) Set up Offline Perfect Store Model
- Offline perfect store KPI design by channels
- Tracking process design and action suggestion
3) Channel portfolio matrix and priorities setting with key MKT and sales Pillars
- leverage MKT strategy and channel strategy to develop channelized portfolio matrix
- Coordinate NPD launch plan and performance tracking
4) Perfect store
- Design promotion price guidance and execution tracking
- GWP design and management
5) Sample management
- Sample FCST and allocation
- Sample mechanism design and ROI check
6) ANP management
Requirements:
- At least 5 years’ experience in FMCG
- Trade Marketing experience is fundamental.
- Offline TM experience, especially KA stores is must
- Offline sales experience is a plus
-English communication is must