Royal Canin
皇家宠物-CRM & Activation Assistant Manager-上海
Shanghai, China
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful 皇家宠物-CRM & Activation Assistant Manager-上海 at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
核心职责
一、线下C端活动：
1.活动全周期管理：主导全国范围内超30场线下C端活动（含品牌快闪、宠物主题嘉年华、会员体验日等）的全流程落地，包括目标设定（如用户招募、品牌曝光、区域渗透）、预算规划、流程设计（含互动环节、宠物友好场景搭建）、资源统筹（场地、供应商、物料）及风险预案制定。
2.多方协同与现场管控：作为核心接口人，高效对接内部（TMKT、销售、供应链、法务）及外部（商圈物业、异业合作伙伴、宠物机构、KOL）资源，确保活动目标对齐；活动现场负责统筹执行，保障体验流畅性与安全性。
3.效果复盘与迭代：活动后输出数据复盘报告（招募人数、用户画像、转化效果），提炼可复用经验，优化后续活动SOP，提升单场效率与区域适配性。
二、微信内容运营：
1.内容策划与独立撰写：负责微信公众号、视频号及私域社群的内容生产，结合品牌战役、宠物养护干货、品牌价值观，独立策划选题并撰写高质量内容（推文、视频脚本、社群互动文案），确保内容有温度、有共鸣。 2.用户视角内容共创：基于对宠物主需求的深度理解，挖掘真实场景（如带宠出行、健康管理、情感陪伴），提升用户信任与主动传播意愿。
3.私域流量协同：将线下活动用户精准引流至微信生态，通过内容持续激活（如活动回顾、后续福利预告），强化会员粘性与复访率。
任职要求
硬性条件
- 本科及以上学历，市场营销、传媒等相关专业优先；
- 3年以上中大型C端线下活动经验，有全国性/跨区域活动规划与执行案例，熟悉从0到1落地流程（单场规模200人以上优先）；
- 强沟通协调与灵活应变能力：擅长跨部门（TMKT、销售、供应链等）及外部（商圈、合作伙伴、供应商）高效协同，能独立处理活动现场突发问题（如流程调整、客诉、资源临时变动）；
- 微信内容运营实操经验：熟悉公众号/视频号/社群运营逻辑，具备独立内容撰写能力（能独立完成推文、脚本、文案创作），有宠物/母婴等情感向内容创作经验者佳；
- 宠物行业热情与养宠经验：重度宠物爱好者，有实际养宠经历（猫/狗优先），对宠物行为、养护知识、宠物主情感需求有深刻理解，能将个人经验转化为真实打动人的内容。