Royal Canin
品牌营销经理/副经理
상하이, 중국
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful 品牌营销经理/副经理 at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
核心职责：
线下C端活动
- 活动全周期管理：主导全国范围内超30场线下C端活动的全流程落地，包括目标设定、预算规划、流程设计、资源统筹及风险预案制定。
- 多方协同与现场管控：作为核心接口人，高效对接内部及外部资源，确保活动目标对齐；活动现场负责统筹执行，保障体验流畅性与安全性。
- 效果复盘与迭代：活动后输出数据复盘报告，提炼可复用经验，优化后续活动SOP，提升单场效率与区域适配性。
- 负责微信公众号、视频号及私域社群的内容策划，基于对宠物主需求的深度理解，挖掘真实场景，结合品牌战役、宠物养护干货、品牌价值观，独立策划选题并撰写高质量内容，确保内容有温度、有共鸣。
- 私域运营：搭建多场景社群矩阵，按人群标签定制策略；跨渠道引流，设计分层互动提升活跃度，引导回流电商复购/线下服务，形成“引流-互动-转化-复访”闭环。
- 数据驱动：监测活动/社群/投放数据，输出复盘报告，基于数据迭代策略。
任职要求：
- 本科及以上学历，市场营销、传媒等相关专业优先；
- 4年以上品牌营销经验，侧重活动策划执行、内容运营或CRM运营，具备以下经验为加分项： 中大型线下活动（单场200人+）或全国性活动（年度20场+）策划执行经验；
- 多场景社群搭建、人群分层运营、跨渠道引流闭环实操经验； 活动/运营/投放数据分析经验，能基于数据输出优化策略；
- 沟通与应变：强沟通协调能力，能独立对接内外部多方资源，灵活处理活动现场突发问题；
- 宠物行业热情与养宠经验：宠物爱好者，有实际养宠经历，对宠物行为、养护知识、宠物主情感需求有深刻理解，能将个人经验转化为真实打动人的内容。
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.