Royal Canin
品牌传播经理
상하이, 중국
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
- Average Salary: $63K-$96K
Success Profile
What makes a successful 品牌传播经理 at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
工作职责：
- 品牌策略制定：基于品牌长期价值与产品策略，制定年度品牌传播策略，规划全年3-4档核心品牌战役，明确每档战役的目标；
- 全案策划与落地 结合品牌策略与产品卖点，策划战役核心创意，制作全渠道传播素材，确保创意与宠物主情感需求深度绑定；
- 整合内外部资源构建传播矩阵，包括但不限于：平台IP联动（如天猫超级品牌日）、跨界合作、渠道协同，输出完整传播方案；
- 核心传播落地：主导核心渠道投放（平台资源包、户外广告等）；
- 策划战役配套线下体验，联动CRM沉淀用户至私域；
- 确保Social、CRM、电商内容统一调性，形成全渠道“认知-兴趣-转化”闭环；
- 效果复盘与策略迭代：监测战役全链路数据，输出复盘报告，提炼可复用经验，优化后续战役策略。
任职要求：
- 本科及以上学历，市场营销、传媒等相关专业优先；
- 4年以上品牌营销经验，深耕品牌建设、整合传播领域，有全年品牌战役策划落地全流程经验；
- 主导过电商大促IP合作，熟悉平台规则与资源置换逻辑；
- 数据驱动能力：能通过数据工具分析用户画像、竞品动态、传播效果，基于数据产出策略优化方案；
- 沟通与协同：强跨部门及外部沟通能力，能推动复杂资源整合与共识达成；
- 宠物行业热情与养宠经验：宠物爱好者，有实际养宠经历，对宠物行为、养护知识、宠物主情感需求有深刻理解，能将个人经验转化为真实打动人的内容。
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.