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Job Purpose/Overview

This is a critical feeder role to Global / Regional Marketing

• The objective of the Role is to apply flywheel to build a strong brand funnel that allows customer conversion (from awareness, consideration, conversion to loyalty) to build strong brand equity.  

• Create significant value for Royal Canin India by leveraging Global Portfolio opportunities and Developing Local Portfolio Innovation through possibilities of India Packing Center, in collaboration with other functions.

• Achievement of key Business objectives and financials, particularly in terms of revenue, profit and cost leadership.

• Responsible for marketing talent development, engagement, and effectiveness. Ensure Royal Canin India has the right organization structure and people - delivering business excellence for India and creating best practices for entire region.

What are we looking for?

Digitally savvy, functionally strong, marketing leader needs to build a center of excellence in the function to cater the needs to the business to accelerate growth in rapid growth market. Self-motivated leader who can persuade and sell ideas up, down and across the organization internally and externally.

Must Have Skills:

• Category Manager Roles  

• Leading Teams

• Innovation experience

• Experience in Digital Media

• Possess strong strategic agility and demonstrated ability to implement business strategies to gain competitive advantages.

• Technical knowledge in: ECOMM, marketing campaigns, KPIs, dashboards, SEO, SEM, programmatic, Google Ads, Email marketing (CRM), Media management, Apps development.

• Agency Management

What will be your key responsibilities?

• Portfolio Development

• Work with R&D, Supply, Sales to build the innovation pipeline for packing center and ensure that we meet the timelines of the project.

• Draw up a 3-year roadmap for the Portfolio (global & local) that ensures sufficiency for high growth

• Digital Strategy, Activation & Media planning.

• Driven by flywheel, develop a clear digital marketing strategy & execute to leverage the potential of social media, search & other online touch points to improve reach & build engagement, drive recommendation, enhance conversion & loyalty.

• Improve the brand equity to be considered (1) worth the price and (2) being an expert in pet health.

• Leverage global CMI to bring in clear actionable Consumer insights through consumer research (global & local) and Convert insights in actions and programs to accelerate the growth of the business

• Define and track KPIs to measure success across digital marketing initiatives, ensuring data-driven decision-making and continuous improvement in targeting, campaigns, and engagement.

• Lead media planning and ensure the marketing budgets are efficiently used to deliver the marketing objectives.

• Build the capabilities to acquire & manage the data in compliance with GDPR, global & local guidelines.

• Effectively allocate the A&CP budget and resources to ensure effective ROI according to global principles.

• Talent Development

• Build a robust pipeline of Marketing Talent in Royal Canin India

• Elevate marketing capabilities to bring center of excellence vision to life by delivering business excellence for India and creating best practices for entire region.

• Inspire and engage the Marketing team and drive a high-performance culture within team and across organization.

• India Leadership team

• Play an active role in the India Leadership in managing the India P&L

• Role model leadership behaviors in HPC, 5 principles & RC Values (Team before Individual) beyond the scope of individual function

• Drive common agenda within LT and engage all stakeholders local, regional, global & external to drive better collaboration & strong performance

• Play active role in stepping up the effectiveness of S&OP+ (Feeder, Step and overall). 

• Lead by example in establishing compliance & Governance culture.

What can you expect from Mars?

• Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.