Royal Canin
皇家宠物-Assistant Brand Communication Manager-上海
상하이, 중국
Everything we do is driven by our passion for pets. Across every role and every location around the world, our teams are united by a shared purpose: creating A Better World For Pets. As a truly pet-centric company, we put pets at the heart of everything—from the products we create to the care and expertise we bring to our work. Whether you’re in R&D, manufacturing, customer care, or any of the corporate functions, your contributions make a direct impact on the health of pets everywhere. We’re also deeply committed to the growth and development of our associates, offering opportunities to learn, innovate, and make a difference every day.
- Job Type: varies
- Level: mid-level
- Travel: varies
Success Profile
What makes a successful 皇家宠物-Assistant Brand Communication Manager-上海 at Royal Canin? We look for the right mix of the following traits when speaking with you.
- Analytical
- Curious
- Efficient
- Responsible
- Results-driven
- Team player
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Purpose
Connect your passion for pets to the purpose: A Better World For Pets
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Health & Wellbeing
A comprehensive focus on your individual health & wellbeing
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Inclusion
A place where you can belong and be yourself
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Career development
Professional learning offerings, annual personal development plans, Mars University
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Attractive total rewards
Your financial wellbeing through a competitve salary and bonus plan
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Focus on sustainability
We invest in you so you can make a better world
What I love most about Royal Canin is how pet-centric we are—everything we do revolves around improving the lives of pets. It’s not just about creating high-quality products; it’s about living our purpose every day. At the same time, Royal Canin invests in us as associates, helping us grow, develop our skills, and find real meaning in our work. It’s inspiring to be part of a global team that prioritizes both pet health and personal development.
Christina Sermak-Frankowski People & Organization Director, Learning & Culture
Job Description:
职责
1.品牌资产管理
1）负责Global品牌视觉识别系统（VI）的本地化落地与维护，制定《品牌视觉规范手册》 ；
2）审核所有对外露出物料（线上/线下/电商/渠道）的合规性，确保品牌调性的高度统一 ；
3）管理品牌数字资产库，确保所有相关方能便捷获取最新版本的品牌素材。
2.品牌资产开发
1).承接Global传播主题及核心物料，进行本土化创意延展与二次制作;
2).规划并制作长线品牌内容，包括但不限于品牌TVC、产品主视觉、科学实证案例、专家观点视频。
3.微信生态运营
1).负责官方微信服务号、订阅号与视频号的日常运营，制定年度内容日历;
2). 策划品牌内容（如：养宠知识、宠物健康科普、品牌故事），提升粉丝粘性与品牌专业心智。
4.品牌战役支持
1).协同团队进行大型品牌战役的执行落地，负责核心视觉物料的统筹与分发。
2).在战役期间，配合跨部门团队，产出适配不同渠道特性的品牌化内容素材。
任职要求
1).本科及以上学历，市场营销、传媒等相关专业优先;
2). 3-5年品牌方市场部经验。
3).熟悉品牌视觉规范管理流程，具备较强的审美判断能力;
4).具备良好的英文表达能力，能进行日常的与Global的邮件、会议往来与文案审校;
5).宠物爱好者，有实际养宠经历，对宠物行为、养护知识、宠物主情感需求有深刻理解