Key Responsibilities

• undefined

• Drive increased use of digital platforms and product recommendations.

• Educate veterinary staff on functionality of digital systems and ensure continued use.

• Ensure best practice sharing by collaborating with associates from across pillars and markets

• Effective account coverage including pre-call planning with defined objectives and delivery of sales coverage model objectives (frequency of visits, level of service etc.)

• Effective segmentation and account management of all customers within sales territory

• Identify new business opportunities and prospect new business

• Represent the Brand at internal and external company events (e.g.: Trade shows, seminars and conferences) including overnight stays, as required

• Develop deep knowledge of local market (competitors, new customers, etc.) and proactively support Line Manager, Marketing & the wider sales teams with market intelligence

• Implement, support and report the deployment of the Key Account strategy in the territory through liaising with Key Account Management team & implementing accounts service level agreements

• Coordinate with other field roles (Veterinary Business Managers) to better support customers

• Live our Culture at Mars & Royal Canin

Context and Scope

The DSBM is a key role within the Royal Canin business who works in collaboration with marketing, key accounts, e-commerce, pet professional and retail to deliver the overall business objectives.

Through good account management and implementing digital services within clinics, the DSBM is a key driver in creating the clinical recommendation of the Royal Canin diets which can follow the consumer across all pillars of the Royal Canin business. 

This role requires a good knowledge of the Royal Canin digital systems, competition, veterinary industry, and the ability to build and maintain collaborative relationships with customers.

The DSBM should be proactive and driven to develop sustainable recommendation growth in their territory through deployment of digital systems and collaboration with the VBM.

Job Specifications/Qualifications

Education & Professional Qualifications

• Professional qualification in IT or science

• A proven track record in sales or account management is preferable but not essential

Knowledge / Experience

• Knowledge of veterinary industry highly desirable

• Knowledge and experience working with digital systems

• Direct experience in related companies or working within the veterinary industry preferable

• Strong presentation & communication skills

• IT skills (proficient in Microsoft Word, Excel, PowerPoint etc.) to support effective sales analysis and management of the territory

Key Mars Functional Competencies

·Drive for results

·Customer focused

·Action orientated

·Planning

Key Technical Skills

·Managing and measuring work

·Learning on the fly

·Problem solving

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Relevant Quantitative and Budget Information

Financial / Budget Impact

(Indicate how much money this role will manage. Useful quantities include annual budgets, project costs, annual revenue, sales turnover, etc.)

The DBSM will manage deployment of the Vet Express program and strategy worth 70T

The DSBM will manage a client base of circa of up to 750 customers comprised of independent and corporately owned veterinary clinics, hospitals, and charities. 

Achieve recommendations in line with the companies’ vet express and digital strategy.