Context and Scope

Romania Pet Specialty Retailing (PSR) Head is responsible for deployment and execution of PSR strategy & priorities and deliver PSR KPIs in the market.  The purpose of the role is to:

• drive sales performance in PSR channel and ensure qualitative line management for the PSR team

• manage, develop and support PSR sales team in delivering aligned sales & qualitative KPIs

increase Royal Canin product sales, market share, brand awareness and costumer’s loyalty to Royal Canin brand

Job Specifications/Qualifications

Education & Professional Qualifications
Job Specificationualificatio

• Higher education (University) degree

• Fluency in English.

Knowledge / Experience

• 5+ years people management experience.

• 5+ years’ experience in Field Sales, Key Account Management or

• Experience within FMCG or PETCARE or PHARMA industry

• IT literate.

• Drivers licence (B).

Key Responsibilitie

Sales & Commercial Performance

• Deliver on Pet Specialty Retail performance KPIs (Net Sales Value, volume, gross profit, operating income) for both offline and online channels at the market level.

• Hold P&L accountability for trade terms and promotional spending within the PSR channel.

• Develop and lead sales activations in the PSR channel, with support from the Cluster General Manager and the CEE PSR Director.

• Deploy and enhance sales tools to ensure maximum efficiency and excellent execution within the PSR channel.

• Create new tools and processes to guarantee executional excellence of Royal Canin's e-commerce and in-store presence.

• Manage the pricing strategy for the PSR product range in the market, adhering to Strategic Revenue Management team guidelines to ensure a healthy P&L.

• Implement the PSR trade terms framework in the market, in alignment with EU/Cluster guidelines.

• In collaboration with the Portfolio Management team, conduct PSR range analysis and propose market-level changes.

Strategy & Planning

• Adapt and implement global, regional, and cluster-level PSR strategies and priorities, tailoring them to the local market context.

• Develop and execute the most efficient Route-to-Market strategy for the PSR channel.

• Lead the co-creation of annual promotional and activation plans for the PSR channel.

Stakeholder Management

• Represent market in the PSR Operations Planning process at cluster and regional level

• Functionally represent the PSR channel within the Cluster Management Team, demonstrating strong business and people’s leadership, enterprise-wide mindset within short and long term perspective

• Collaborate effectively across departments (at cluster & regional level) to achieve common company goals.

Team Leadership & Development

• Manage, develop, and support the PSR sales team to achieve their sales, qualitative objectives and personal development objectives.

• Build a strong talent pipeline within the PSR team, ensuring succession in place.

Royal Canin

The Royal Canin company, the owner of the ROYAL CANIN® brand, is a division of Mars Petcare and the global leader in nutritional health for cats and dogs. For over 50 years, Royal Canin has been committed to providing Health Through Nutrition to cats and dogs while improving the quality of their lives. Founded in 1968 by the French veterinarian Dr. Jean Cathary, Royal Canin has been continually working and partnering with nutritionists, breeders, and veterinarians around the world. Based in Aimargues, in the south of France, we are proudly operating in more than 100 markets with 8,000 Associates all over the globe united by the same purpose. The Royal Canin company, the owner of the ROYAL CANIN® brand, is a division of Mars Petcare and the global leader in nutritional health for cats and dogs. For over 50 years, Royal Canin has been committed to providing Health Through Nutrition to cats and dogs while improving the quality of their lives. Their age, lifestyle, size, breed, and activity level are observed through science in order to produce specific diets for each animal’s specific needs. Carefully curated nutritional products and tailored formulas are available at pet specialty retailers and veterinary hospitals worldwide. To learn more about us, please visit www.royalcanin.com.

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.

Tailored Health Nutrition For Cats & Dogs | Royal Canin Ireland

Royal Canin tailors pet food to perfection. Our healthy dog and cat food can meet your pet's health needs from breed, body size, health condition or lifestyle.